Vending machine channels are ready to go

At present, China's macroeconomic situation is complex and changeable, and the situation is grim. The Chinese economy has shown a downward trend over the years, which is clearly reflected in the retail industry. According to incomplete statistics, in 2016, 46 companies closed 185 stores in department stores, shopping malls and hypermarkets, 56 stores in department stores and shopping malls, and 129 stores in hypermarkets.　　 The physical retail industry has developed slowly, but the new power of 'Internet + retail' is emerging, and the structural adjustment of the retail industry's supply side is in progress. Amazon opened an offline convenience store Amazon Go, offline bookstore Amazon Books, Alibaba, JD.com, Gome and Suning in Seattle, and implemented a new retail strategy through investment and technological transformation. Youbao, Letian and Nongfuquan are deploying new retail formats through vending machines. Vending machine channels are gaining momentum. Convenience stores and vending machines are two important roles in the new retail scene. On the one hand, vending machines save rent and labor costs, and on the other hand, they can quickly lay channels and occupy the current retail industry. The opportunities for development are being valued by more and more brands.　　 The current development of vending machine channels lags behind the overall retail environment, and there is a huge market vacancy. In the next five years, China's vending machine channel will usher in a spurt of growth and become a major emerging channel for the retail industry.　　Vending machine channel pain points and solutions　　Currently, the stock of domestic vending machine channels is about 200,000 units. The existing vending machine pattern is like a loose sand, and there are many user pain points and market opportunities.　　Pain point: 　　 Vending machine manufacturers have poor software development capabilities, and there is a gap in the overall solution. Users can access various vending machines such as beverage machines, cosmetics vending machines, mobile phone chargers, orange machines, etc. in subways, shopping malls, and convenience stores. However, their software platforms and technical conditions are different, although some of them are automatic Vending machines have been connected to the Internet, but there is still room for optimization in many aspects. For example, the latest layout of a well-known beverage brand is still using coin-operated vending machines for payment.　　 Pain Point Two 　　 The various sub-industries in the vending machine have different categories, different scenarios, lack of personalized customization, and extremely high development costs for operators. Some operators build their own software Ru0026D teams, which is costly, has a long cycle, and the system stability is not high. The author learned that a certain beverage brand invested several million yuan to develop its own vending machine system for more than a year. The result was not satisfactory. Not only did it fail to effectively support the operation, it also often caused the vending machine to crash and statistics were inaccurate. Seriously affect the offline layout strategy of this brand. The reason is that the development of the vending machine platform involves embedded development, IOT technology, data collection, mobile payment and other technologies, and it has very high requirements for the stability of the software and hardware systems. Traditional enterprises have limited technical capabilities, and it is difficult to make highly customized and highly stable software in a short period of time.　　Three pain points 　　 Existing software cannot help operators reduce operating costs, and there is an urgent need for a powerful'sales brain' for large-scale operations. The self-service vending industry is a large-scale business format. Most operators do not have the support of the overall system. They just put some vending machines online for extensive management. They don’t even know who their users are and can only rely on passiveness. Sales. Operators urgently need professional software such as ERP system, membership system, marketing system, report system and other professional software for the automatic vending industry to help them carry out lean management.　　 This article is organized by how much is a vending machine, this article does not represent the point of view of this site Previous article: Introduction to the industrial control system and communication system of the main control system of the vending machine