big data trends

Today, I would like to share with you the trend of big data. The changes to our lives will be reflected in that aspect of our lives: Trend 1: Data resourceization. What is resourceization? It means that big data has become an important strategic resource that companies and society pay attention to. And has become the new focus of everyone scrambling for. Therefore, enterprises must formulate big data marketing strategic plans in advance to seize market opportunities. Trend 2: In-depth integration with cloud computing Big data is inseparable from cloud processing. Cloud processing provides elastic and scalable infrastructure for big data, and is one of the platforms for generating big data. Since 2013, big data technology has been closely integrated with cloud computing technology, and it is expected that the relationship between the two will become closer in the future. In addition, emerging computing forms such as the Internet of Things and mobile Internet will also contribute to the big data revolution, allowing big data marketing to exert greater influence. Trend 3: Breakthroughs in scientific theories With the rapid development of big data, just like computers and the Internet, big data is likely to be a new round of technological revolution. The subsequent rise of related technologies such as data mining, machine learning, and artificial intelligence may change many algorithms and basic theories in the data world and achieve scientific and technological breakthroughs. Trend 4: The establishment of data science and data alliance In the future, data science will become a specialized discipline and be recognized by more and more people. Major colleges and universities will set up special data science majors, which will also create a number of new jobs related to them. At the same time, based on the basic platform of data, a cross-domain data sharing platform will also be established. After that, data sharing will be extended to the enterprise level and become the core of the future industry. Trend 5: Data leakage is rampant. In the next few years, the growth rate of data leakage incidents may reach 100%, unless the data can be secured at its source. It can be said that in the future, every Fortune 500 company will face data attacks, no matter whether they have taken security precautions or not. And all businesses, regardless of size, need to re-examine today's definition of security. Among the Fortune 500 companies, more than 50% will set up the position of chief information security officer. Enterprises need to secure their own and customer data from a new perspective. All data needs to be secured at the beginning of creation, not at the last link of data storage. Only strengthening the latter's security measures has proven to be useless. Trend 6: Data management has become a core competitiveness Data management has become a core competitiveness, which directly affects financial performance. when“After the concept that data assets are the core assets of enterprises has been deeply rooted in the hearts of the people, enterprises have a clearer definition of data management, and regard data management as the core competitiveness of enterprises, sustainable development, strategic planning and use of data assets have become the core of enterprise data management . The efficiency of data asset management is significantly positively correlated with the growth rate of main business income and sales revenue; in addition, for enterprises with Internet thinking, the competitiveness of data assets accounts for 36.8%, and the management effect of data assets will directly affect The financial performance of the business. Trend 7: Data quality is the key to BI (business intelligence) success Enterprises that adopt self-service business intelligence tools for big data processing will stand out. One of the challenges to be faced is that many data sources will bring a lot of low-quality data. To be successful, businesses need to understand the gap between raw data and data analysis, thereby eliminating low-quality data and enabling better decisions through BI. Trend No. 8: Data Ecosystem Complexity Strengthens The world of big data is not just a single, huge computer network, but an ecosystem composed of a large number of active components and multiple participant elements, terminal equipment providers, infrastructure Providers, network service providers, network access service providers, data service enablers, data service providers, contact services, data service retailers and a series of participants jointly build an ecosystem. Today, the basic prototype of such a data ecosystem has been formed, and the next development will tend to be the subdivision of the internal roles of the system, that is, the segmentation of the market; the adjustment of the system mechanism, that is, the innovation of the business model; the system structure. Adjustment, that is, the adjustment of the competitive environment, etc., so that the degree of complexity of the data ecosystem is gradually enhanced.