Rainbow star financing must use fresh vending machine main lower-tier cities community

Rainbow star in the news the other day do A round of funding, rainbow star fresh community is the main cut scene scene, meet the demand of consumers meals, and cleanliness and convenience and no forms are different, the rainbow star in xi 'an laid hundreds of points. Rainbow star was founded in 2015, king library very attention on food safety. Before the creation of rainbow star, king library had many times of entrepreneurial experience, why chose community fresh this project now? Reasons in addition to food safety and three important judgment: 1, 2015 fresh electricity development obstacles, was as high as 100 - cost of a guest 200 yuan. 2, people's living standards improve, discretionary costs rise, fresh consumption demand is more big, although the first-tier cities of fresh market is saturated, but in two or three fresh like city community convenience store is very insufficient. 3, most traditional fresh market in industrialized thinking to do, from the origin to the low sales need to go through many channels, and the quality of the goods in general. In the beginning, based on the community as the unit, direct docking origin, achieve C2B model, to join rainbow star only need a certain membership fees, these costs are mainly used in the food safety operation of the joint inspection center and membership services. In addition, the intelligent vending machines after repeated tests, the scene at the end of 2016 into the community, smart fresh ark let users wysiwyg, realized the last 100 meters of fresh cold chain delivery, well meet the demand of users instant fresh consumption. At the same time, also to optimize the cost structure of intelligent fresh freezers.