There is a novel burger vending machine in Shanghai, which is really not optimistic.

Everyone likes stories with a little ups and downs, and today there are some more important things, just take this to help, and I also saw an article about the introduction of the 'burger unmanned vending machine' in Shanghai. Let’s take a look. I saw a Hamburg unmanned vending machine in the passage of Shanghai Metro People’s Square Station. The machine is about the same size as other self-service vending machines. Consumers can order food anytime and anywhere through the online App, and pick it up on the smart vending machine. Meals can also be ordered and taken directly on the machine. Advertisement on the machine: A hamburger vending machine with words like 60 seconds to eat, 24 hours a day, etc. I briefly commented on it. I am really not optimistic. Although it is a new thing, there is no product logic. You said that the price of a burger at 18 yuan is reasonable, but McDonald’s and KFC are not at this price. The environment is better and there is a combination of drinks and snacks. How to eat this bare burger without any drinks? Take it back and take it cold. It’s a bit embarrassing to eat in your hand. More importantly, now Take-out is so developed, you can have a dinner at the price of 18 yuan plus a few yuan, and the dining area of u200bu200b20 yuan is a dead zone. The physical stores and take-out shops are fighting so fiercely, and you still go inside. In fact, I feel like a burger vending machine. If you want to make two changes, the first is to sell for 10 yuan, you can make smaller meat and put a little bit less, the price of 10 yuan is to compete with the buns, and there is a silver lining, and the other one is that the scene of putting it has to change. If you put it in the subway, who will buy it in a hurry. If you want to put it in closed scenes such as scenic spots, airports, and amusement parks, maybe people will try them when they are happy and not in front of the store. Of course, this changes the prospects. It’s also hard to turn around. I saw the hot drink machines and salad machines that many of my friends were also making, and I just asked, how can a vending machine be able to open this kind of business that can’t be opened in a physical store? Innovations without logic are dead blocks. During this period of time, it has been discovered that the best business in our industry is the manufacturer.