Guangdong unmanned vending machines have become a leader in unmanned retail. The problem of unmanned shelves that once stood on the front line broke out, such as withdrawal, bankruptcy, layoffs, idleness, vicious competition, and so on. Judging from the current development status of unmanned shelves, its independent viability is not high, and the cargo damage rate is even more fatal to unmanned shelves. Utilizing the characteristics of vending machines, targeting blank rigid-need categories, and doing accurate scene-based marketing, can become a leader in unmanned retail. Since the concept of 'new retail' was proposed by Jack Ma in 2016, the retail industry has stirred up waves for a while-sharing economy, unbounded people, O2O, scene-based experience, big data, artificial intelligence and other concepts or technology applications, so The changes in the retail industry are even more sensational. 'No one' has become a hot word in new retail. Looking internationally, Amazon launched its first unmanned convenience store in the United States at the end of 2016; focusing on the country, countless new retail startups emerged in China in 2017. By 2018, there have been a large number of mature new retail business models, the most typical of which is that white-collar workers can perceive in their daily lives that since the second half of last year, unmanned office shelves have sprung up and expanded rapidly. . Daily poster 07.09.jpg However, after nearly a year of development, the unmanned shelves that once stood on the air outlet have concentrated on many hidden dangers, such as withdrawals, closures, layoffs, idleness, vicious competition and so on. Judging from the current development status of unmanned shelves, its independent viability is not high. Because of the lack of analysis of consumer groups, or the application of big data, the popular products on the shelves are often out of stock, but the spot is not the demand of the consumer group. The damage rate is even more fatal to unmanned shelves. Realize scene-based precision marketing. In fact, in addition to unmanned shelves, vending machines are still a bright spot for unmanned retail. Perhaps many people think that vending machines are outdated and will not become a new star in the new retail field. After all, vending machines have appeared in China for more than two decades and have not formed a big climate. But from another perspective, aren’t some unmanned convenience stores just a collection of vending machines? More importantly, the data shows that consumers' preference and frequency of use of vending machines are much higher than people's estimates. The “Unmanned Retail in the Era of Mobile Payments” report released by the official WeChat and China Department Store Association and the Self-service Vending Industry Branch pointed out that in terms of users, all age groups are in the automatic The number of consumers on vending machines is higher than that of unmanned shelf containers, and the number of consumers aged 18 and below in vending machines and unmanned shelf containers is basically the same. At the same time, the WeChat unmanned retail report data shows that in terms of consumption time, at any time of the day, the number of consumers of vending machines is also higher than that of unmanned shelf containers; in terms of repurchase, the monthly average number of repurchases of vending machines is 2.1 Times, significantly higher than 1.3 times for unmanned shelf containers. It can be seen from the report that vending machines are still the main force of unmanned retail. Take the recently popular '' as an example. This smart vending machine, which is placed in hotel rooms and sells adult products and sex toys, not only benefits the hotel party, consumers, and franchisees, but also accurately achieves unmanned operations. The key to the retail industry is scenario-based. It can be said that it is aimed at the sweet couples within one meter, and people can't help but want to try after seeing it, so consumption is invisibly stimulated. When it comes to categories, you have to mention scenes. What category to sell should create a corresponding scene. When interpreting the unmanned retail industry, WeChat also repeatedly mentioned the keyword 'scene'. According to the above report, from the perspective of the past year, the scene of unmanned retail has become more abundant, and from the perspective of future industry development trends, it is easier to create demand for scenes that are fixed and closer to users. The hotel smart vending machine industry is an emerging field, which is different from the business model of traditional manufacturers selling hardware, sharing revenue share and charging platform service fees. From this example, as long as you can take advantage of the characteristics of vending machines, target blank rigid-need categories, and do accurate scene-based marketing, you can become a leader in unmanned retail. Today, when unmanned shelves are not as popular as in the past, it is better to use the mature channel of vending machines to fill the gap in the unmanned retail market. Looking at the vending machine industry, in Japan, where labor costs and real estate rents are high, there is one vending machine for every 23 people, one for every 35 people in the United States, and one for every 6,500 people in China. This shows that my country’s automatic The growth space of the number of vending machines is quite high. From the category point of view, foreign vending machines involve all aspects of consumption, such as food, newspapers and books, flowers, cards, chargers, etc. Most of the domestic vending machines sell beverages. Therefore, my country’s vending machines also have considerable categories. Great room for play. That's all for today's sharing. If you want to learn more about unmanned vending machines in Dongguan and Guangdong vending machines, please follow the official website. The author will regularly update relevant industry information for everyone. Previous: A brief introduction to the advantages of Guangdong vending machines Next: What are the profits of professional unmanned vending machines?

There are currently about 14.5 million vending machines in the world, of which more than 5 million are in Japan, 5 million are in the United States, 3.8 million are in Europe, and 190,000 are in China. Vending machines were developed in Japan and also grown in Japan. Japan is the country with the most vending machines in the world, not only in number, but also in types. In Japan, all kinds of goods can be sold on vending machines, you can eat, wear, and play. You can also buy bus tickets, movie tickets and other tickets on vending machines. The vending machines are already available. Fully integrated into the lives of ordinary people. Vending machines are a special industry, and several conditions must be met at the same time to develop. Since it is a retail business, there must be a large population and strong demand to have a market. Because it is competing with or replacing traditional artificial stores, vending machines in areas with high labor costs have the advantage, and the payment system must be convenient. In China, vending machines are still an emerging industry. Now mobile payments such as WeChat and Alipay have been greatly popularized, providing a very convenient payment environment for the vending machine industry. In developed areas, labor costs are high, so automatic vending Freight aircraft began to spread in first-tier and second-tier cities, and gradually developed into third- and fourth-tier cities. The most common vending machine is a snack and beverage machine, and the places of operation are subways, high-speed railways, railway stations, airports and other places. These places have a large flow of people, and the income from the operation of the vending machines is still very considerable. Some people will say that these places are bidding in, and our company or individual strength is weak. Is there any other better points? The answer is yes! In addition to some places mentioned above, schools, factories, hospitals and other places are also good choices. Below we will focus on analyzing the characteristics of these three vending machine business models. 1. 'School' School is divided into two situations, middle school and university (don't consider it if the consumption power of elementary school is too low), let's talk about middle school first. Since many middle schools do not allow students to bring mobile phones, the mobile phone scan code payment module can be omitted when choosing a machine, which can save some costs. It only supports cash payment and campus card swiping. In universities, everyone has a mobile phone and is accustomed to using WeChat Alipay. Usually, I rarely bring cash. You can save the cash payment module (at least 2,000 yuan in cost), and only support the WeChat Alipay scan code payment function. The better places in the school include the dormitory downstairs, the hall of the teaching building, next to the playground, etc. Students are lazy, and the price is almost preferred to choose the nearby vending machine to buy things, and the vending machine can do it. 24 hours a day, all year round, which is also a big advantage of vending machines. 2. 'Factory' The factory is a special place with strong closedness and a relatively off-site location. There are few shops around, and it is not cost-effective to open a supermarket inside the factory, which makes it difficult for workers to meet their consumption needs. Vending machines can meet their needs. It can be placed at the entrance of the restaurant or the entrance of the workshop or on the side of the road with heavy traffic. The payment method is WeChat Alipay and employee meal card. 3. 'Hospital' The hospital is also a very special place, with a particularly large flow of people, and there are few or no supermarkets inside. It is very suitable to place a vending machine in the lobby. If you can play the advertisements of various departments of the hospital on the vending machine, perhaps the spot fee can be offset. Finally, let’s talk about the point fee. There are still big differences between different places. For example, when bidding is required on the subway and high-speed rail, the point fee is very high. In some enterprises, it is possible to provide free points to their employees for the convenience of their employees. . Even if the fee is charged, the cost is very low. A machine covers an area of u200bu200bonly 1-2 square meters, and it occupies space that is not usually used (such as beside stairs, aisles, wall roots, etc.), office buildings in commercial buildings The rent is only 1 square meter for the area inside, so the spot fee for the vending machine can be ignored. The most expensive expenses are electricity and labor. Now vending machines are smart machines, they all support smart temperature control, automatic heating and automatic refrigeration, especially beverage vending machines with S-shaped stacking channels, which have excellent cooling and heat preservation performance, and the average day of cooling is 3-4 degrees. Electricity. Smart vending machines also support wireless remote management background, you can check the detailed operation data of each vending machine at any time, how many products are sold, how much inventory, how much money is received, whether it is cash or WeChat Alipay at a glance, and you can change it. The price upload activity is very convenient, and the amount of various commodities can be reasonably arranged based on data analysis to maximize profits. With the help of such an intelligent background, an operator can operate more than 10 vending machines at the same time, and the labor cost allocated to each point machine is very low. Vending machine is different from other things. It is a tool to make money from starting a business. 'If you want to be good at work, you must first sharpen your tools.' Choosing the right vending machine is very important. You must choose reliable quality and complete functions. Yes, just like a taxi or a bus, if it breaks down all the time, it’s definitely not good, but it’s not cost-effective to drive a regular taxi. It will take a long time to recover the cost. The above article is provided by the vending machine. Please mark the reprint. Previous: Big data helps the vending machine to accurately locate the market

The price of the vending machine is the ability to communicate and pay for shopping. It should be automated by the machine, with the ability to communicate with satellites, the management of the efficiency side, and the salesman, investor, and producer who trade RMB. The satellite communication capability of the vending machine price network motherboard. If the purchase machine has the communication and payment capability, the main control board needs the reporting capability. After the visitor makes a transaction with the store according to the scan code, the online payment action must be converted into a vending machine price for shipment. Network motherboards need reporting capabilities. Reports on vending machine prices are almost entirely dependent on wireless networks (wired lines are expensive and inconvenient). Here, we strongly recommend the main board of epay communication payment vending machine price network. Vending machine price cloud management After the vending machine price network motherboard has the reporting capability, the installed cloud should be complete to be able to win communication payments. The vending machine price store is responsible for the vending machine price according to the complete background of the cloud. Contains the store ownership, price, pictures.... Authoritative promoters, investors and payment producers, almost developers do not have the qualifications for RMB transactions. The reason why the cloud system created in this way should also be based on the interface, relying on the promotion of investors to pay to construct the transaction of marketing RMB. The reason for this is that it must be concluded from the figure that the marketing of RMB is mainly made by payment manufacturers such as smartphones and Taobao, which are quickly traded by shops. The current keywords are: Vending Machine Quotation CNC Bending Machine Testing Department Previous post: Chengdu Vending Machine-the process of using communication to pay bills

Recently, vending machines are very hot. Every production manufacturer says that the production capacity is insufficient. They never worry about not being able to sell the machine, just worry about not being able to produce it. In fact, according to a very popular article, Japan has 3 million units and China has only 500,000 units. In terms of per capita number, there is still a lot of room for value-added in this industry. The data seems to be a good industry. Actually, many players have entered. Except for Youbao, which is relatively well-known, other players are quite satisfactory and have made breakthroughs in different fields. Types of vending machines 1) The integrated machine, that is, the spring machine, pushes the goods forward by rotating the spring and drops to the delivery port. As long as the height of the cargo lane is adjusted, any product can be sold. 2) The crawler machine is an upgraded version of the spring machine. The spring is replaced by a crawler belt to push, and the product is smoothly dropped at the delivery port through the lift version. As long as the height of the cargo lane is adjusted, any product can be sold. 3) Serpentine cargo lanes, high-capacity machines with few categories, can only sell beverages with regular packaging. 4) The RFID-based freezer can open the door by scanning the code on the mobile phone, and automatically checkout after taking the goods. The only drawback is that every product has to be affixed with a chip, which leads to increased costs. 5) Coffee machine, orange juice machine, coconut juice machine, etc., the craft is more complicated, and the sales are more professional machines. Several factions of the operation of vending machines. 1. With production capacity, it mainly depends on selling machines and matching different sales methods to make sales profit: 1) There is a high-quality supply chain and high-quality points around the factory, because most brands will find upstream Manufacturers cooperate with OEM machines or lock cargo lanes, so it is easy to connect to the supply chain of brand direct supply; factories are generally located in suburban factories, so the location of vending machines is also suitable and easy to maintain. 2) Regarding channel points as the king, taking the form of merchandise sales, because it produces machines by itself, the launch cost is low and the launch speed is fast. 3) Diversified sales methods, such as providing leases, installments, etc. 2. With software capabilities, build a saas service type and provide a complete set of point-vending machines-warehouse management-marketing management service platforms. Realize profit by charging fees for providing software services on the platform. 3. Build a platform-based service provider to integrate resources from all links such as producers, supply chain, finance, operations, point providers, and IT services to form an ecosystem on the platform. Realize profitability through platform diversification. 4. With point-and-position operation as the main business, profit is realized through merchandise sales, advertising, and cargo routes. (Specifically, each faction will be analyzed in the second tactics) Conventional profit methods of vending machines 1) Merchandise sales, the median line of retail products is 35%, and non-standard products such as orange juice and coconut juice are above 200% (I did not do However, the details are not confirmed, the peers announced) 2) Cargo lane display, generally 2-5 yuan/cargo lane/day, a machine is generally able to sell 10 middle cargo lanes, or the whole machine can be packaged. 3) Video advertisement, 600 yuan/month/per rotation position (agent fee, median line), provided that there are enough points. 4) Flow, look at daily activity and open rate. A commercial area equipment generally trades 400-500 orders (300-500uv, 800-1000pv) per day, and 20-60 orders (30-60uv, 40-100pv) in non-commercial areas. 5) Machine sales are simple, straightforward and rude, and you earn one when you sell one. Operating costs of vending machines 1) Replenishment cost, one of the main costs, the level of replenishment cost determines the key to overall profitability, and the replenishment cost is closely related to the density of points. 2) Promotion cost of activities, which is generally 4-8% of sales. 3) Loss of goods cost, according to the current malfunction of the machine and the goods involved in irregular packaging, there is a 1-3% loss rate of stuck goods. 4) Point cost, such as rent, share, etc., one of the main costs. Shopping methods of vending machines 1) Directly operate the machine screen to collect payment by scanning codes. The operation is intuitive, but currently they are all Android motherboard machines, and the response of the screen is quite poor. 2) APP/WeChat Mini Program scan the code to enter the shopping page, operate the product selection and complete the payment. The first time the operation is not intuitive, but the experience is good after getting used to it for a long time. It can also save a piece of screen for space or cost, but there will be one less opportunity for advertising. 3) The physical buttons of the machine are directly operated to select products, and the mobile phone scans the code to pay. The old-fashioned machine is simple and straightforward, suitable for the elderly, and the experience is not bad. Several replenishment methods for automatic vending machines 1) Self-replenishment, self-built interval warehouse purchases, purchase orders and return to warehouse, and the distribution staff resolves the warehouse to the machine terminal. The advantage is high controllability, and the disadvantage is high cost. 2) Cooperate with third-party distribution companies to solve the distribution from warehouse to machine terminal. The advantage is that it is simple and low-cost, which can be settled according to the number of replenishments + the number of shipments. The disadvantage is that this kind of third party is hard to find and requires concentrated points. 3) Cooperate with city goods agents to solve the supply chain to the machine terminal distribution. The advantage is obvious, the key is whether there is enough amount, or others won't play with you. 4) Cooperate with the goods agent, build a distribution staff by itself, and the distribution staff will directly make up for the machine from the agent. The advantage is that there is no need to open a warehouse. If the agent is located in a good central warehouse, the disadvantage is that the price is definitely not as good as the upstream supply chain.
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There are 4 payment methods for vending machines: 1. The most commonly used payment method for vending machines is cash payment, which is to put in banknotes or coins directly, and then the vending machine will automatically deliver the goods, and then decide according to the price of the commodity and the denomination of the cash you put in. Do you want change? This is also the earliest payment method used by vending machines! 2. There is another kind of payment by swiping a card. By installing a pos machine (swiping various UnionPay cards) or other IC card (employee card, student card, bus card, etc.) system identification terminal modules on the vending machine, it can be easily It is convenient to shop on vending machines, which has the advantages of fast shopping speed and low failure rate. However, everyone in China has not developed the habit of swiping cards for shopping, and it is not a mainstream payment method in the vending machine industry. 3. The most popular mobile payment is Alipay and WeChat, which are basically two payment methods that every young person must have. These days, young people who do not have Alipay and WeChat are embarrassed to go out. Because of Alipay and WeChat, everyone only needs to bring a mobile phone when going out. All kinds of UnionPay cards and cash can be dispensed with, and all kinds of shopping needs can be handled with mobile phones. 4. The most novel thing is face recognition payment. After registering an account with a mobile phone and granting Alipay payment authority, select the product and choose face recognition payment. You only need to shake your head in front of the camera, and the vending machine will receive the payment and go out. Goods, more fun. Of course, this novel payment method is still in the pilot promotion stage, and it is believed that it will be popularized in the near future.
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