Guangdong unmanned vending machine has become a leader in unmanned retail

Guangdong unmanned vending machines have become a leader in unmanned retail. The problem of unmanned shelves that once stood on the front line broke out, such as withdrawal, bankruptcy, layoffs, idleness, vicious competition, and so on. Judging from the current development status of unmanned shelves, its independent viability is not high, and the cargo damage rate is even more fatal to unmanned shelves. Utilizing the characteristics of vending machines, targeting blank rigid-need categories, and doing accurate scene-based marketing, can become a leader in unmanned retail. Since the concept of 'new retail' was proposed by Jack Ma in 2016, the retail industry has stirred up waves for a while-sharing economy, unbounded people, O2O, scene-based experience, big data, artificial intelligence and other concepts or technology applications, so The changes in the retail industry are even more sensational. 'No one' has become a hot word in new retail. Looking internationally, Amazon launched its first unmanned convenience store in the United States at the end of 2016; focusing on the country, countless new retail startups emerged in China in 2017. By 2018, there have been a large number of mature new retail business models, the most typical of which is that white-collar workers can perceive in their daily lives that since the second half of last year, unmanned office shelves have sprung up and expanded rapidly. . Daily poster 07.09.jpg However, after nearly a year of development, the unmanned shelves that once stood on the air outlet have concentrated on many hidden dangers, such as withdrawals, closures, layoffs, idleness, vicious competition and so on. Judging from the current development status of unmanned shelves, its independent viability is not high. Because of the lack of analysis of consumer groups, or the application of big data, the popular products on the shelves are often out of stock, but the spot is not the demand of the consumer group. The damage rate is even more fatal to unmanned shelves. Realize scene-based precision marketing. In fact, in addition to unmanned shelves, vending machines are still a bright spot for unmanned retail. Perhaps many people think that vending machines are outdated and will not become a new star in the new retail field. After all, vending machines have appeared in China for more than two decades and have not formed a big climate. But from another perspective, aren’t some unmanned convenience stores just a collection of vending machines? More importantly, the data shows that consumers' preference and frequency of use of vending machines are much higher than people's estimates. The “Unmanned Retail in the Era of Mobile Payments” report released by the official WeChat and China Department Store Association and the Self-service Vending Industry Branch pointed out that in terms of users, all age groups are in the automatic The number of consumers on vending machines is higher than that of unmanned shelf containers, and the number of consumers aged 18 and below in vending machines and unmanned shelf containers is basically the same. At the same time, the WeChat unmanned retail report data shows that in terms of consumption time, at any time of the day, the number of consumers of vending machines is also higher than that of unmanned shelf containers; in terms of repurchase, the monthly average number of repurchases of vending machines is 2.1 Times, significantly higher than 1.3 times for unmanned shelf containers. It can be seen from the report that vending machines are still the main force of unmanned retail. Take the recently popular '' as an example. This smart vending machine, which is placed in hotel rooms and sells adult products and sex toys, not only benefits the hotel party, consumers, and franchisees, but also accurately achieves unmanned operations. The key to the retail industry is scenario-based. It can be said that it is aimed at the sweet couples within one meter, and people can't help but want to try after seeing it, so consumption is invisibly stimulated. When it comes to categories, you have to mention scenes. What category to sell should create a corresponding scene. When interpreting the unmanned retail industry, WeChat also repeatedly mentioned the keyword 'scene'. According to the above report, from the perspective of the past year, the scene of unmanned retail has become more abundant, and from the perspective of future industry development trends, it is easier to create demand for scenes that are fixed and closer to users. The hotel smart vending machine industry is an emerging field, which is different from the business model of traditional manufacturers selling hardware, sharing revenue share and charging platform service fees. From this example, as long as you can take advantage of the characteristics of vending machines, target blank rigid-need categories, and do accurate scene-based marketing, you can become a leader in unmanned retail. Today, when unmanned shelves are not as popular as in the past, it is better to use the mature channel of vending machines to fill the gap in the unmanned retail market. Looking at the vending machine industry, in Japan, where labor costs and real estate rents are high, there is one vending machine for every 23 people, one for every 35 people in the United States, and one for every 6,500 people in China. This shows that my country’s automatic The growth space of the number of vending machines is quite high. From the category point of view, foreign vending machines involve all aspects of consumption, such as food, newspapers and books, flowers, cards, chargers, etc. Most of the domestic vending machines sell beverages. Therefore, my country’s vending machines also have considerable categories. Great room for play. That's all for today's sharing. If you want to learn more about unmanned vending machines in Dongguan and Guangdong vending machines, please follow the official website. The author will regularly update relevant industry information for everyone. Previous: A brief introduction to the advantages of Guangdong vending machines Next: What are the profits of professional unmanned vending machines?