How to operate vending machines

Recently, vending machines are very hot. Every production manufacturer says that the production capacity is insufficient. They never worry about not being able to sell the machine, just worry about not being able to produce it. In fact, according to a very popular article, Japan has 3 million units and China has only 500,000 units. In terms of per capita number, there is still a lot of room for value-added in this industry. The data seems to be a good industry. Actually, many players have entered. Except for Youbao, which is relatively well-known, other players are quite satisfactory and have made breakthroughs in different fields. Types of vending machines 1) The integrated machine, that is, the spring machine, pushes the goods forward by rotating the spring and drops to the delivery port. As long as the height of the cargo lane is adjusted, any product can be sold. 2) The crawler machine is an upgraded version of the spring machine. The spring is replaced by a crawler belt to push, and the product is smoothly dropped at the delivery port through the lift version. As long as the height of the cargo lane is adjusted, any product can be sold. 3) Serpentine cargo lanes, high-capacity machines with few categories, can only sell beverages with regular packaging. 4) The RFID-based freezer can open the door by scanning the code on the mobile phone, and automatically checkout after taking the goods. The only drawback is that every product has to be affixed with a chip, which leads to increased costs. 5) Coffee machine, orange juice machine, coconut juice machine, etc., the craft is more complicated, and the sales are more professional machines. Several factions of the operation of vending machines. 1. With production capacity, it mainly depends on selling machines and matching different sales methods to make sales profit: 1) There is a high-quality supply chain and high-quality points around the factory, because most brands will find upstream Manufacturers cooperate with OEM machines or lock cargo lanes, so it is easy to connect to the supply chain of brand direct supply; factories are generally located in suburban factories, so the location of vending machines is also suitable and easy to maintain. 2) Regarding channel points as the king, taking the form of merchandise sales, because it produces machines by itself, the launch cost is low and the launch speed is fast. 3) Diversified sales methods, such as providing leases, installments, etc. 2. With software capabilities, build a saas service type and provide a complete set of point-vending machines-warehouse management-marketing management service platforms. Realize profit by charging fees for providing software services on the platform. 3. Build a platform-based service provider to integrate resources from all links such as producers, supply chain, finance, operations, point providers, and IT services to form an ecosystem on the platform. Realize profitability through platform diversification. 4. With point-and-position operation as the main business, profit is realized through merchandise sales, advertising, and cargo routes. (Specifically, each faction will be analyzed in the second tactics) Conventional profit methods of vending machines 1) Merchandise sales, the median line of retail products is 35%, and non-standard products such as orange juice and coconut juice are above 200% (I did not do However, the details are not confirmed, the peers announced) 2) Cargo lane display, generally 2-5 yuan/cargo lane/day, a machine is generally able to sell 10 middle cargo lanes, or the whole machine can be packaged. 3) Video advertisement, 600 yuan/month/per rotation position (agent fee, median line), provided that there are enough points. 4) Flow, look at daily activity and open rate. A commercial area equipment generally trades 400-500 orders (300-500uv, 800-1000pv) per day, and 20-60 orders (30-60uv, 40-100pv) in non-commercial areas. 5) Machine sales are simple, straightforward and rude, and you earn one when you sell one. Operating costs of vending machines 1) Replenishment cost, one of the main costs, the level of replenishment cost determines the key to overall profitability, and the replenishment cost is closely related to the density of points. 2) Promotion cost of activities, which is generally 4-8% of sales. 3) Loss of goods cost, according to the current malfunction of the machine and the goods involved in irregular packaging, there is a 1-3% loss rate of stuck goods. 4) Point cost, such as rent, share, etc., one of the main costs. Shopping methods of vending machines 1) Directly operate the machine screen to collect payment by scanning codes. The operation is intuitive, but currently they are all Android motherboard machines, and the response of the screen is quite poor. 2) APP/WeChat Mini Program scan the code to enter the shopping page, operate the product selection and complete the payment. The first time the operation is not intuitive, but the experience is good after getting used to it for a long time. It can also save a piece of screen for space or cost, but there will be one less opportunity for advertising. 3) The physical buttons of the machine are directly operated to select products, and the mobile phone scans the code to pay. The old-fashioned machine is simple and straightforward, suitable for the elderly, and the experience is not bad. Several replenishment methods for automatic vending machines 1) Self-replenishment, self-built interval warehouse purchases, purchase orders and return to warehouse, and the distribution staff resolves the warehouse to the machine terminal. The advantage is high controllability, and the disadvantage is high cost. 2) Cooperate with third-party distribution companies to solve the distribution from warehouse to machine terminal. The advantage is that it is simple and low-cost, which can be settled according to the number of replenishments + the number of shipments. The disadvantage is that this kind of third party is hard to find and requires concentrated points. 3) Cooperate with city goods agents to solve the supply chain to the machine terminal distribution. The advantage is obvious, the key is whether there is enough amount, or others won't play with you. 4) Cooperate with the goods agent, build a distribution staff by itself, and the distribution staff will directly make up for the machine from the agent. The advantage is that there is no need to open a warehouse. If the agent is located in a good central warehouse, the disadvantage is that the price is definitely not as good as the upstream supply chain.

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commercial vending machine vending machine may be adapted for use at any vending machine manufacturers and is suitable for commercial vending machine.