Vending machines: unified layout of vending machines to sell their own instant noodle drinks

Vending machine: Recently, some media broke that Uni-Control will speed up the deployment of the vending machine business in the mainland. It is understood that the capital expenditure of Uni-President will expand to RMB 1.3 billion to RMB 1.5 billion this year, of which about RMB 450 million will be invested in expanding the installation of vending machines, and it intends to use this emerging channel to distribute beverages and instant noodles. , The number of installed capacity is expected to exceed the 10,000 mark this year. This means that Uni-President will use vending machines to sell more beverages, instant noodles and other products to customers, looking for new growth points for performance. Vending machines 　　 Due to the continuous downturn in the instant noodle market, the performance of the two giants, Uni-President and Master Kong, have been affected by this, and they have deployed their products in diversified and high-end products. In recent years, as the consumption upgrade trend has intensified, the unified launch of the 'Tang Daren' series has been successful in the high-end instant noodle market; in addition, in terms of beverages, products such as lemon tea, lactic acid bacteria drinks, bubble drinks, and tomato juice have also been tested. Frequent actions in the launch of new products.　　 The reporter learned that Uni-President's 2017 revenue increased by 1.5% from the previous year, reaching RMB 21,296.5 million. However, under the pressure of rising raw materials, gross profit margin decreased by 1.3% to 33.1% compared with 2016, instant noodle revenue reached RMB 8,162.6 million, a slight decrease of 0.7% from the same period last year, and the market share further broke through to 21.2%. Revenue from the beverage business reached RMB 12,465.5 million, an increase of 2.3% from the same period last year. Although hot products such as Haizhiyan and Xiaoming were not reproduced for the time being, the old products, Uni-President Green Tea and Uni-President Ice Tea, resumed growth.　　 Therefore, in this context, the unified layout of vending machines is not surprising. In public reports, President Luo Zhixian of Uni-President Enterprise Group repeatedly talked about his views on vending machines. He said that vending machines are in the form of unmanned stores. China Uni-President has already started to deploy this market. There are about 6,000 units, which is not very large at this stage, but there are still many tricks that can be played in the future.　　 It is understood that Uni-President is currently in the stage of testing the water temperature in the deployment and operation of the vending machine business in the mainland. In terms of model, it will pay more attention to consumer experience and combine big data technology. For example, it cooperates with Alipay to launch an infinite treasure box vending machine, and installs an automatic after-sale machine in a Tmall store. Through the interaction between the vending machine system and consumers, we can further grasp the consumer's preference and loyalty to products, strengthen the sales value chain and promote consumption upgrades, so as to achieve the purpose of enhancing brand value.　　 As early as 2015, Nongfu Spring began to enter the vending machine market. It is reported that as of the end of August 2015, the scale of Nongfu Spring’s vending machines has exceeded 5,000 units, and its goal is to put a total of 30,000 units by the end of 2016. Wahaha, on the other hand, established Zongsheng Intelligent Technology Co., Ltd. to specialize in the deployment of vending machines, and plans to invest 2 billion and deploy 100,000 vending machines. An industry insider told reporters: “The vending machine market is still immature and has a large room for development. A unified choice to enter this field is also expected. However, at the same time, there are other companies in this field, such as farmers. Shanquan, Wahaha, Want Want, etc., coupled with the increasing popularity of unmanned retail stores and unmanned shelves in recent years, this field will usher in many competitors in the future. Judging from the current situation, Uni-President needs to accelerate the pace of deployment in order to Get a place in the competition.'

At the same time, as the recent research of Haloo shows, the benefits of improved productivity and firm performance can make implementing basic management practices worth it.

During Haloo Automation Equipment Co., Ltd’s existence in a market we didn’t receive any negative feedback from our customers.

The first step toward Haloo’s successful selling campaign is to understand your customers. What are their needs or desires? Why would they support your product? Even more importantly, why would they be passionate about your product?