The New Retail Era Tests the Imagination of Operators

In recent years, the domestic vending machine industry has developed rapidly, which not only brings people a more convenient shopping experience, but also fully meets the needs of people's daily consumption. At present, many manufacturers are exploring the use of artificial intelligence to empower vending machines. Through advanced machine learning algorithms, vending machines seem to be equipped with a brain, which can complete more humanized interactions with users, and record user preferences to form big data. These first-hand data help operators find out the consumption habits and needs of users, and adjust their operation strategies in a timely manner. For example, a Coca-Cola smart vending machine can provide users with chatbot tools to facilitate real-time communication and remote purchases. Smart vending machine VICKI already allows users to log in via social media, fingerprint or iris scan. It can provide information about products and display advertisements, and make appropriate suggestions based on the user's purchase history. Technology giant Intel has equipped its smart vending machines with high-definition displays. Users can complete payment through interactive methods such as touch screen, video, audio, smell, and gestures. Since the advantage of vending machines is that they are unattended 24 hours a day, it is an excellent choice to put them in schools, office buildings, airports, railway stations and other places. Judging from the actual performance of a certain brand of vending machines placed in the above scene in Guangzhou, the average daily sales can even reach 2,000 yuan, which is almost comparable to the high-quality traditional convenience store scene. The advantages are easily apparent. At present, the products sold by vending machines are mainly concentrated in beverages, water, paper towels, snacks, milk, beer and other categories, but this also limits the imagination of the industry to some extent. As a result, some innovative people began not to play their cards according to routines. They did the opposite, placing vending machines in some places where the flow of people is not too strong, and the product categories also jumped out of the restrictions of drinks and snacks. In general, in the new retail era, commodity prices are no longer the most important factor for consumers to consider. Many people have personalized, high-quality needs, and even the willingness to complete social interaction. To some extent, this It also gives more imaginative practitioners the opportunity to overtake on corners.

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As consumers get more and better information regarding how to compare various products and companies, it is critical to compete on the price and value of vending machine.