The consumer brands difficult is not operating a vending machine?

Affected by the economic environment and population structure change, great changes have taken place in the consumer age structure in our country, this change have significant impact on retail market. A growing body of evidence shows that consumers of change is accelerating, even beyond the expectations of retail experts, this means that the FMCG enterprises abnormal could be facing a new revolution! Because of FMCG channel system powerful, in the past years, a lot of consumer brand agent is to look to the B side. After know ma put forward the concept of new retail, the majority of consumer brands found that C side is also very important, many enterprises to start investing the vending machine! In fact no matter how the outside world touting the advantages of the vending machine, unavoidable fact is the consumer brands are faced with difficult choices, long-term business channel business facing consumers such a topic, the hard behind in action is hard to imagine! A FMCG executives said that they know is difficult, but must to do! In fact many brands are really started to do, regardless of the situation is good or bad, at least have already taken the first step! Since the consumer brands first vending machine after landing, it is destined to the vending machine need to assume some special industry mission. In general, for the strength of the consumer brands now, want to do a good job in the vending machine is not a difficult thing, the real difficulty is in on the transformation of business logic. A lot of consumer brands is affected by the traditional channels logic and there are a lot of confusion! Want to achieve the vending business success in the true sense, thinking more in terms of the nature of the business when you need to go up, always ask, to start over. No retail business around the three centre, is the specific situations, certain people and certain products!