JD.com launches smart fresh vending machines, contactless consumption becomes mainstream nowadays

Recently, JD Logistics Division and JD 7Fresh Fresh Supermarket launched 5 smart vending machines. It is reported that these 5 smart vending machines are deployed in the BOBO Free City in Tongzhou, Beijing. The goods in the cabinets are all purchased from the 7Fresh supermarket, and the hygienic treatment has been completed in the procurement and transportation links. The cabinet door is made of transparent glass. Through the cabinet door, consumers can directly see the fresh vegetables in the vending machine, which is convenient for consumers to judge the freshness of the vegetables and choose a variety of vegetables. There is a QR code on the screen of the door of the vending machine, and the user can scan the QR code with a mobile phone to open the door of the vending machine and buy fresh ingredients. The sales operation and settlement process are completely unmanned, effectively avoiding the contact between people. Pictured above: The lattice cabinet fresh vending machine developed and produced by Guangdong Commercial Equipment Co., Ltd. is used to sell all kinds of cold and fresh food such as eggs, fruits and vegetables. In fact, JD is no stranger to unmanned retail business. At the beginning of 2017, JD Daojia, which was invested by JD.com, made a big foray into unmanned retail and installed smart vending machines in many large companies, schools, and communities. The profitability of unmanned retail business has been unsatisfactory due to the poor control of various costs, high theft and loss rate, single consumption scenarios, and difficulty in controlling operational details. At that time, some people questioned that unmanned shelves are similar to shared bicycles. Although vending machines are affixed with a QR code and are highly integrated with the Internet, there is essentially no technical threshold, and it is very easy for competitors in the same industry to enter. Coupled with the relatively loose capital environment in the primary market at that time, the oversupply of smart vending machines, unmanned shelves and other facilities, and excessive competition, could easily lead to a decline in the profitability of the entire industry. In 2018, due to the macroeconomic downturn, the Internet industry ushered in a cold winter. JD Daojia reduced its unmanned retail business and refocused its business focus on Daojia business. This time, the intelligent fresh vending machine launched by JD.com has learned the previous lessons to a certain extent. First of all, this vending machine focuses on fresh food retail, focusing on one point. Secondly, 7Fresh has stores and has certain supply chain advantages. Finally, under official propaganda and community calls, many consumers try to minimize the number of outings. With the decrease in the number of outings, the offline economy has suffered serious damage, while the 'home economy' has taken off. Contactless consumption and unmanned sales have become mainstream trends nowadays, and the development prospects are promising. The above information is shared by the unmanned vending machine. Please mark the reprint