For the next few years of the vending machine

Based on the study of global retail market, kay retail consultancy, found that when the per capita GDP reached $ten thousand, consumer demand for the vending machine will erupt. By 2015, three of the country. Areas covered by a population of 900 million has reached this level, and the development of the vending machine channel lag behind the overall retail environment, there is a huge market vacancy. In the next five years, China's channels of the vending machine will have blowout growth, has become one of the biggest emerging FMCG retail channels. The starting point of Chinese channels of the vending machine can be traced back to 1994, the Japanese suntory company takes the lead to the vending machines were introduced into China. Two years later, the two big cola companies are also involved in the vending machine channel construction, introduced hundreds of equipment to China. That time, vending machine support only drinks sold at low temperature. Around 2000, vending machine channels into the fumble period and market. The machine failure rate decreased significantly, the vending machine manufacturers began to explore new way of payment. After more than ten years of exploration imitation, by 2013, vending machine channels presented explosive development. Vending machine of domestic independent research and development, innovation system has been gradually formed. In 2013, the vending machine mobile payment technology is introduced. In 2015, the vending machine channels to open the Internet + era. Currently responsible for hardware development, manufacturing, production of domestic manufacturers have more than 30, and within the top 10 manufacturers and vendors have pulled open behind a very large distance, from the aspects of production, research and development ability, technology level, reflect. And traditional individual operators in the size of the domestic more than 300, with the rise of the Internet, a number of genes have Internet operators, they through the use of the Internet technology, operation mode on the vending machine intelligent management. Vending machine sales of commodities abroad have perfume, pizza, lobster, and a variety of astonishing products emerge in endlessly, domestic market to explore the vending machine, automatic vending machine main sale of merchandise, snacks, drinks and drinks coffee and orange juice are the main ones is more consumer market. F can reach for consumers to launch the coffee machine, acclaimed in shopping malls and office buildings. So we believe that in the next five years, the huge increment of vending machine channels will mainly from the following five aspects: 1. Broaden the category, health is the trend of The Times 2 global vending machine industry. China intelligent vending machine on the Internet and mobile payment technology led the world 3. The brand exclusive vending machine has become the new trend of the market. 4. Vending machine will be a brand new marketing channels and marketing medium 5. Expand into more areas and sites, vending machines will be ubiquitous vending machine channels on the one hand, through the intelligent devices are connected to the electricity, save space and manpower costs on the other hand, as the head of the development of the retail industry. The vending machine channel will gradually become dull emerging on China's retail market momentum. With the high-speed growth and unlimited growth potential, the vending machine has received more and more attention to brands. And only those who fully understand the characteristics of the channels of the vending machine, grasp the development trend of channel, and keep an open mind to trends of brands, to borrow the vending machine, power growth.