Why has unmanned vending machines become a new retail symbol?

Why has unmanned vending machines become a new retail symbol? Let’s take a look at the knowledge of unmanned vending machines with the author today! Hope it helps you. You will see unmanned vending machines everywhere in your life, especially in places like stations and hotels, so why are unmanned vending machines so popular? Let's take a look at the reasons.　　1. Convenience and immediacy are irreplaceable by e-commerce. 　　 is closer to the user’s daily life. The unique convenience and immediacy cannot be replaced by e-commerce! With the trend that mainstream consumer groups are getting younger and more affluent, consumers' demand for convenience is becoming stronger and stronger.　　According to international experience, when the city’s per capita GDP is higher than US$10,000, unmanned vending machines will enter a period of rapid development. At present, the per capita GDP of more than 30 cities in China has exceeded 10,000 U.S. dollars, involving nearly 300 million consumers. In addition, according to market statistics, consumers’ demand for unmanned vending machines is in order, fast, better, more, and less expensive. Consumers' demand for convenience in daily cyclical consumption is far greater than their sensitivity to price.　　 Therefore, convenient retail channels that are closer to consumers' daily lives are a weapon against e-commerce and will be vigorously developed in the future. 2. As an offline traffic portal e-commerce giant aggressively enters the unmanned supermarket. In addition to its convenience and immediacy advantages, unmanned vending machines also have the following characteristics: 　 Relatively fixed demand, high-frequency consumption, and the popularity of mobile payments make offline transactions Features from order to customer acquisition. The demand for unmanned vending machines is relatively fixed: most unmanned vending machines are set up within the radius of consumers’ daily lives, and are deployed in fixed crowd scenes such as office buildings and communities. According to the living habits of the group, core categories can be flexibly deployed to satisfy consumers Cyclical consumer demand.　　From order to customer acquisition: Before mobile payment became popular, offline consumption data was out of touch with consumers. I don't know who the user is, and I don't know the user's consumption preferences. It is extremely difficult to operate users in depth and increase the conversion rate. With the popularization of mobile payment, offline consumption has changed from order to customer acquisition. Merchants obtain user ID and location information through offline mobile payment. In the future, the online + offline consumption records of consumers will be fully integrated into big data, and the user portrait of a single user will be rich enough. Through big data analysis, the conversion rate of online + offline consumption of users can be greatly improved, and the future data value huge.　　 The characteristics of offline traffic entry, high-frequency trading, fixed demand, big data, and closer proximity to users are exactly what e-commerce needs most.　　Online + offline channel integration will generate greater value in the future, so we have seen the grand prospect of e-commerce giants marching into unmanned sales.　　 In what ways can the integration of e-commerce + unmanned vending machines be transformed? Offline mobile payment can retain the ID, location information and consumption records of each user. E-commerce can analyze the past consumption data in the area through the background transaction records, and provide the products that users frequently buy online in advance. In the unmanned vending machine, promote the user's conversion of the product. E-commerce has acquired more offline distribution channels, and unmanned vending machines have also achieved higher conversion rates, achieving sales growth, and users can buy their favorite products in more online and offline scenarios. If you want to know more about our unmanned vending machine industry, please click to enter our official website! Looking forward to your information. Previous post: Precautions for vending machine replenishment?