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What should I pay attention to in the early stage of the vending machine?
What should I pay attention to in the early stage of the vending machine? The author is here to understand with you the matters needing attention in the early stage of the vending machine. The main ones are as follows: 1. Target market segmentation. Field surveys are put into the regional consumer market, the age structure of the consumer population, consumption level, consumption power, and the composition of mainstream consumer products. Achieve specific market and specific problem analysis. Only by investigating these data clearly can the market be targeted. Investigation methods can start from the composition of surrounding commercial districts and the flow of purchases in commercial districts. 2. Product structure breakdown. Vending machines put corresponding mainstream products in different target markets. Best-selling high-margin products, best-selling low-margin products, non-moving high-margin products, long-term and short-term products should all be considered in the product structure. Achieve specific markets and specific operations. 3. Online activity segmentation. Work out online activities for each target market. For example, students can buy discounts in the snack category, and middle-aged people can enjoy price discounts in the daily necessities category. All activities are staged, guided and driven. 4. Other income breakdown. Integrate resources for advertising revenue in each target market placed on each vending machine. For example, it is more suitable for the advertising of beverage manufacturers in schools, and the promotion of education and life-related advertisements in residential areas. In different markets, different manufacturers who need to advertise can be integrated in order to benefit more. The feeder fee can also be negotiated with the supplier, and the feeder fee can also be obtained. If you need to know more about the vending machine, please click to enter our company's official website, you can find more relevant information. Previous post: What happens if the unmanned vending machine has insufficient refrigerant and overcharged?