What kind of vending machines will be popular in the current market?

In recent years accompanied by“With the outbreak of the new retail concept, vending machines have been favored by many investors and entrepreneurs. The popularity of mobile payment has promoted people's consumption of vending machines, and the creation of intelligence and convenience has made vending machines more and more in line with market demand. Behind such a huge business opportunity as vending machines, there are also risks. A correct understanding of vending machines is the first step to make a good investment. From the perspective of product types, the market is still dominated by beverage and snack machines, but this market is close to saturation and many big brands have already established a firm foothold. It is too difficult to compete for it, so they should find another way. At present, vending machines advocate diversified development, and the provision of ready-made drinks, adult products, and daily necessities will be the trend of vending machine development in the future. From the perspective of payment methods, the vending machines for currency transactions are outdated. There are many inconveniences in using them. The main problems are change, waste of time for identification, and denomination regulations. The method of mobile phone scanning code payment is obviously more in line with people's consumption habits, so the development of mobile payment modules is essential. The quality of equipment and after-sales service are also the key to the inspection. The quality determines the life of the vending machine and the experience of consumers. Frequent failures may cause a certain loss of passenger flow, and maintenance will also consume a lot of energy. After-sales service is to provide timely and in-place maintenance optimization, so that the vending machine can work longer. The placement of advertisements is also a profit point. In places like subways and bus stations, places with dense crowds but short stay times can achieve good advertising revenue. When operating a vending machine, it is necessary to select the point, product, and flow of people to realize the purposeful provision of goods by the vending machine. Sufficient flow of people is the basic requirement, and it depends more on the quality of the flow of people to have demand for goods. The choice of vending machines and consumers is mutual. Consumers need vending machines to meet their own consumption needs, that is, vending machines can achieve product matching, and vending machines choose target groups, that is, consumers who will have fixed needs within the scope of delivery. . If you want to do a good job of vending machines, publicity is also essential. Both online and offline should work together to let people know about vending machines and predict activities online. People can experience it offline, which is more convincing. One is to attract consumers, and the other is to lock in consumer. Excessive publicity will greatly reduce the expectations of consumers, and the brand image will also be damaged. Down-to-earth is the reliable way out for vending machines.

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