What drives the development of the vending machine industry?

The rapid development of Dongguan's vending machine industry is related to the development of the new era, that is, mobile payment. Now it seems that when the per capita GDP reaches 10,000 US dollars, the demand will usher in an explosion. At present, there are 7 of the 35 provinces and municipalities in China reach this level. The profit space of vending machines in interactive advertising, coupled with the franchise model that can be copied quickly. The vending machine market is definitely going to be hot, and a new technology is coming, and this new technology points more to mobile payment. The partners of the vending machine industry in terms of mobile payment methods include WeChat, Alipay, Baidu Wallet, and even operators such as Mobile Telecom also participate in the form of points exchange. When these large companies are trying to allocate resources to O2O business, the originally closed offline purchase channels began to change rapidly. The strong mobile Internet atmosphere has broadened everyone's imagination, and traditional industries such as vending machines have also found some new directions. In addition to changes in front-end purchases such as mobile payments, in order to improve operational efficiency, Micron has developed a set of intelligent interconnection systems built into vending machines. It can monitor the quantity and types of existing commodities in the vending machine in real time, and the replenishment staff can directly look at the background data to replenish the stock, instead of relying on experience as before. Consumers can also view or purchase products through the supporting App on their mobile phones, which is equivalent to having more opportunities to interact with vending machines. The background can use rebates as incentives to obtain more consumer demand data, providing beverage suppliers Provide more feedback. Internet-connected vending machines with touch screens are not only good-looking, but also allow a machine to perform better“The function of the medium, introducing interactive advertising and promotion. According to relevant data, there were 500 new products released in the beverage market last year. These new products often rely on offline retail channels to test the water and test consumer reactions. Compared with convenience stores, vending machines are a lower-cost channel.

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