Vending machine operation is an art, pay attention to details to get new retail dividends

At the Yunqi Conference, Alibaba founder Jack Ma proposed the concept of new retail. This concept really gave e-commerce and brick-and-mortar retailers the hope of breaking through the bottleneck, and many entrepreneurs also discovered investment opportunities from it. In the face of many choices, most people will set their sights on the vending machine with the lowest risk. In China, vending machines are not as popular as Japan, Europe and the United States, and the market development space is almost equal to blank space. However, don’t take “blank” as “no one to do it”. Enter the field of vending machines. Many talents have discovered Operator brands such as Youbao, Laile, Miyuan, etc. have long been full of lines, occupying most of the existing vending machine market. It can be said that the competition within the industry is very fierce. How can new vending machine brands enter the market and be accepted by people? The quality of vending machines is the prerequisite guarantee, the efficiency of goods and services is the key, and operation is the secret of making customers feel good and sticky. The conventional operating model is nothing more than focusing on points and products. If you want to stand out among the peers, these three details are the top priority: online self-media promotion, offline activities drainage, vending machine details Optimization. Online includes their respective self-media platforms, official websites and official accounts, which are used to release industry-related information and recent activities, attract customers to experience consumption offline or let customers remember their own brand, and create potential consumer groups. However, online publicity and promotion often have a problem: the words are too truthful. Such publicity prevents customers from getting the services they expect when they consume offline, causing psychological gaps, reducing their favorability and labeling them deceiving. The biggest advantage of offline is that you can directly contact customers and conduct face-to-face conversations, which are more reliable and authentic. Offline promotions are the best way to attract traffic. First, attract customers to consume at a cheap price or pay attention to the official account. Launch various preferential activities to build brand image. This approach does not take profit as the main purpose, but to 'stick' customers and let them experience their own services. And what optimizations are needed in the details of vending machines? Clean and tidy is essential, the appearance also needs to be personalized, and the replenishment process also needs to be paid attention to. No one likes shopping in a messy scene. This not only disturbs the mood of consumers, but also doubts the quality of the goods provided by the vending machine. The equipment needs regular cleaning and maintenance, and the surrounding environment also needs proper cleaning and maintenance. Optimization and licensing promotion are also effective ways to attract consumers. Replenishment needs to be timely, and vending machines are placed in places with a lot of people. Then this means that all activities of vending machines are exposed to the public's view. Replenishment is regarded as a rigorous task to complete, so that the masses can see that the products of the vending machine are carefully placed and selected high-quality products, so that there will be no concerns from customers about the problems of the products themselves. At the same time, it also allows customers to remember that there is a place where vending machines are available for sale. The operation of vending machines is not about leaving the equipment there. If you want to earn pocket money, of course you can, but if you want to make vending machines fine and detailed, it takes time and brains to pass the brand image. The vending machine embodies concretely and resonates among customers. The future of the new retail industry is immeasurable, and building an excellent vending machine brand is expected to share the dividends brought by the new retail. As a professional manufacturer of vending machines in China, Guangdong Commercial Equipment Co., Ltd. has long been committed to the research and development of products in the commercial self-service field. With advanced equipment, perfect technology, and strong technical strength, it strives to create various types of vending machines that meet the actual needs of the market. Freighter is also a long-term equipment supplier for well-known domestic operators such as Youbao, Laile, and Curious. We will wholeheartedly assist the development of China's self-service vending industry and support the development and growth of operator customers. The above information is shared by vending machine manufacturers. Please mark the reprint. Previous post: The new retail era The profit advantages of vending machines should not be missed