Vending machine: It is very important to choose the location of the vending machine at the beginning

Vending machines: The sales of the new cloth machines have not improved in half a year, and many operators began to panic: What is the reason? Is it the wrong way or the goods? Will it be good to do marketing? Among these doubts, few people go Suspect their location problem.　　The reason is also very simple. Everyone believes in their own vision and feels that there is no problem with the flow of people and the choice of location, so it is definitely not the reason for the choice. In fact, you may have entered the misunderstanding of choosing points.　　 Vending machine 　　 1. There is a large flow of people, why the sales of vending machines are not good? 　　 Some experts say that choosing a point is to choose the flow of people. However, this does not mean the flow of people.　　 (1) Passenger flow: Refers to the number of people passing through the equipment within a certain period of time based on the vending machine.　　 (2) People flow: refers to those customers who do not belong to our target consumer group.　　 Therefore, passenger flow ≠ human flow. Regarding people passing by as the target group, the selection of points must be a failure. Only target customers who actually consume can be counted as passenger flow. Therefore, before you prepare to invest in vending machines, you must remember to observe and investigate on the spot. Your target consumer is the proportion of people passing in front of the device. Don't be deceived by the illusion of human traffic. Avoid the situation where the machine is purchased but there is no good place to place the machine. In some places, there is a lot of traffic, but it is not necessarily suitable for vending machines. For example, a large number of people pass by at the gates of some communities, but the sales volume may not be good. The advantage of the 　　 vending machine is that it can be used 24 hours a day, 7 days a week, but the price of the goods does not have much advantage. If community residents live at home and are willing to walk more than 1,000 meters to buy them at supermarkets and canteens in order to save a few cents, then the vending machines will naturally have no sales.　　 But young students and salaried workers do not have this problem. They often go to cinemas, subways, airports, university campuses, theaters, factories, office buildings, tourist attractions and leisure places, etc. They have a certain consumption capacity. The places where these people often go are good places for vending machines.　　2. The more expensive the rent, the better the benefit? 　　 There are some places where you need to pay rent. Some people think that the higher the rent, the better the geographical location, and the greater the flow of people, and the greater the flow of people, the higher the sales. The truth is right, but it must be judged according to the actual situation.　　 When choosing a high rent point, we can ask ourselves: Is it possible to guarantee a high profit? If it can guarantee a high profit, then choose it; if not, discard it decisively. For those who invest in vending machines, location is very important, but fortunately, because vending machines have a small footprint and high flexibility, the location can be adjusted according to the actual operating results, or according to the status of the location Flexible equipment, etc. Therefore, when starting a business, the risk of investing in vending machines will be relatively low, which is a good investment choice. Of course, if you can find a good vending machine operation service provider as a backing, such as: Lai Le Smart, etc., they can not only provide cloth machines for free, but also have more than ten years of industry management to avoid these point selection and equipment Problems such as occupancy and losses caused by machine operation will make operations smoother and relatively high return on investment.

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