Vending machine: Have you ever seen a tobacco vending machine?

Vending machines: In today's society, you must have seen a lot of vending machines, including drinks, snacks, and adult products, but have you seen vending machines that sell tobacco? Let’s take a look today. This is an uncommon tobacco vending machine on the market! In recent years, with the rise and popularity of the concept of 'new retailMode-the vending machine has also returned to the consumer's field of vision.　　 Where are the vending machines? 　　 At present, vending machines are very common in shopping malls, schools, transportation hubs, office buildings and other scenes. Common types of vending machines include beverage vending machines, food vending machines, comprehensive vending machines and many other types. Vending machines have won the love of many consumers due to their unlimited shopping locations and convenient payment. With the rapid development of the technology industry, vending machines have significantly improved in terms of product inventory, operational testing, online diversion, user interaction, and payment experience, which perfectly fits the 'people, goods, and market' of new retail. the core element. With the vigorous development of new retail models such as unmanned and intelligent, vending machines have great development potential in the retail industry. Potential emerging prospects for vending machines in the tobacco industry What is the current situation of vending machines in the tobacco industry? 　　 Article 40 of the Measures for the Administration of Tobacco Monopoly Licenses stipulates: 　　 Citizens, legal persons or other organizations shall not use vending machines for sales Tobacco products. In other words, regardless of whether a tobacco monopoly license is obtained, the vending machine cannot be used to sell cigarettes.　　 Therefore, in Shandong, Yunnan, Shaanxi and other places that have already started tobacco vending machine business, the form of tobacco self-service vending machine is generally adopted in order to circumvent the restrictions of relevant laws and regulations of the tobacco industry. The difference between a cigarette vending machine and a vending machine. Ordinary vending machines put all kinds of food and beverages in the closet; while the tobacco self-service vending machine puts all kinds of packs of cigarettes in the closet, and the corresponding cigarettes are attached to the side. Product name, price and QR code; there is not much difference in appearance between the two.　　 But compared with vending machines, tobacco self-service vending machines have two more attributes: 'maned' and 'identity verification'.　　 'Manned' means that the self-service vending machine must be attached to the terminal, that is, it must be placed in the terminal store, such as in a convenience store or supermarket, and the terminal store operator is responsible for the daily management of the self-service vending machine.　　 'Identity Recognition' mainly prevents minors from buying cigarettes. At present, domestic self-service vending machines mainly adopt ID card recognition and face recognition methods. In addition, the function of identity recognition can also be used to establish consumer profiles to carry out targeted marketing activities.　　 It is precisely because of the two additional attributes of 'attended' and 'identification' added to the vending machine itself, that tobacco self-service vending machines can cleverly circumvent tobacco-related laws and regulations and develop in a low-key industry. Beginning in 2017, the National Bureau has successively proposed to vigorously develop new tobacco retail in many meetings, break the traditional marketing concept, and develop new tobacco retail models such as characteristic terminals, user experience, and online and offline integration. 'New retail' is imminent.　　 Tobacco self-service vending machine application 　　 Tobacco self-service vending machine application can build a data channel between retail terminals and consumption, and realize the closed loop of data among the three elements of new retail: people, goods and places. Tobacco self-service vending machines use the identity recognition function to form a consumer's long-term consumption records into consumption files, and then analyze the consumption preferences of a certain consumer or surrounding areas, which can provide accurate references for optimizing tobacco supply and strengthening brand cultivation. It is precisely to see the huge market potential of tobacco self-service vending machines in the context of tobacco 'new retail'. At present, many tobacco industry enterprises in Yunnan and Guizhou are actively experimenting with this business and plan to put tobacco in many places in Yunnan and Guizhou. Self-service vending machine.　　International application of vending machines 　　From the perspective of the international tobacco industry, the tobacco vending machine business in Japan, Germany and other countries has been very mature. Japan Tobacco (the only tobacco monopoly company in Japan) has a separate department responsible for the tobacco vending machine business, and its market performance is also very good. Therefore, seeing the rapid development of the domestic vending machine industry under the background of “new retail”, the strong support of the National Bureau of the tobacco industry for “new retail”, and the market performance of tobacco vending machines in foreign markets, the editor believes In the next few years, tobacco self-service vending machines will surely spring up in various retail terminal stores.

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