Unmanned retail | Why is the economy of lucky bag machine so popular among young people?

Since unmanned retail has become popular in 2018, it has added a lot of fun to people's consumer life. People are enjoying the convenience brought by smart vending more and more. As a highly entertaining vending machine, blind box unmanned vending machine has created a new trend entertainment mode of new retail vending machines, bringing consumers a brand-new experience. It also provides more possibilities for the vending industry and the sale of derivatives. In addition to exerting efforts in traditional e-commerce channels, there has also been an interesting product lucky bag machine. At present, the lucky bag machine includes the functions of drawing blind boxes and buying blind boxes in exchange for gifts. With the upgrading of the social consumption structure, consumers have become more inclined to consume in the field of spiritual consumption and intelligent consumption. Consumers are more willing to try an experiential way of consumption than the flat and straightforward way of buying. The blind box machine not only meets the needs of consumers for intelligent consumption, but the unknown novelty it brings to the consumer experience process also touches the consumer demand in the field of spiritual entertainment. Most of the audiences of the Surprise Lucky Bag have experienced the childhood of eating instant noodles and mobile phone Water Margin cards. Young people born in the 80s and 90s already have a certain financial ability. Once they come into contact with the blind box, which is full of surprises and fun, it is easy to be uncontrollable. Be obsessed with this fresh and trendy toy. It is reported that the most popular product audiences are positioned as young white-collar workers between the ages of 18-35 in first- and second-tier cities. Among them, women account for more than 70%. Under the trend of upgrading consumer concepts, this group of consumers is increasingly willing to pay for their curiosity. The setting of the scarce hidden models is the most exciting way to play in the blind box. Their shapes are always made ingeniously, and the extremely low probability of winning gives them great collection value. Of course, there are also players with the'money ability' who can take the money directly from box to box, and always get the money they want. In summary, the design sense of the lucky bag toy, coupled with fancy play methods such as hiding and limited edition, give it a collection value. Healing For girls, the cuties in the box are an indispensable embellishment in selfies; for toy collectors, the complete set of dolls can bring them great satisfaction. The most important thing is that in addition to the cute shape, the healing of the lucky bag lies in the moment when you draw your favorite style. I believe that everyone who has drawn their own baby can feel the same!