Understand guangdong vending machine industry faced with the challenge of this year

This year is the vending machine industry to meet challenges and opportunities of a year, industry economic transformation led to the emergence of new retail industry is facing the high risk, but the size of the market expanding also make a lot of people see the risk behind. Now there are a lot of people to the discussion of this industry, but can be sure that this year guangdong vending machine of the challenges facing everyone can't despise, in general can be divided into several aspects: l, consumer groups and consumption patterns change. Young and middle-aged has now become the main consumption, consumption of payment paid by the previous notes into mobile payment now for the mainstream, online shopping is very popular. 2, customer demand for services and consumption concept is changing. Now the target customer is no longer merely content with the most basic service requirements, to the brand, in value-added service requirements, personalized consumption concept to deepen. Second, from the perspective of enterprise itself and the industry to see l, many enterprises' informationization level is low, big data and some Internet application has not been fully launched, and in the operation management level in enterprise information construction, the lack of market control aspects, such as business innovation, no great development. 2, trade vicious competition. Now expanding the size of the market, new enterprises, in order to win market, some enterprises regardless of the consequences, and vicious competition to use means. Three, from the external market rise see l, new business models continue to impact on the traditional business, the traditional business model of falling profits, such as a new media, mobile payment, O2O, experiential marketing, and so on business expands, increasing pressure makes the traditional business market. 2, the market operating costs have gone up too quickly, profits are falling. Human resources, logistics, rent, and so on the change of external market competition makes the cost increase too fast, falling corporate profits. Simply tells the story of some industry challenges is to determine the development trend of this year, this year the vending machine market, polarization will be more apparent, cross-industry integration between will become the mainstream in the form of. Although guangdong vending machine as a way of new retail, but the market impact is very big, should pay attention to it.