There is a knack for placing, the point selection of the vending machine

First- and second-tier cities have the highest population density, and the demand for vending machines is far from saturated. At the same time, there are more fast-paced people in first- and second-tier cities, with higher average quality, which is more beneficial to the choice of vending machine placement. Of course, if it is a high-quality location, such as universities, famous scenic spots and other places, even in third- and fourth-tier cities, the profit margin is very large. There should be a sufficient living population around the placement point of the vending machine. Generally, there should be a living population of more than 3,000 in the business district (5-7 minutes on foot), so as to be conducive to taking advantage of the convenience of the vending machine. It should be noted that compared to ordinary residential areas, single apartments are more suitable for placing vending machines, because their pursuit of convenience is more obvious, which brings great sales opportunities. Places where more people can gather, first of all are stations, bus stops, railway stations, airports and other important transportation hubs, which have more mobile customers, as well as government agencies, movie theaters, hospitals, schools, tourist attractions, etc. There is a huge passenger flow. Of course, the specific locations of vending machines of different natures are also different, such as universities, CBD business districts, administrative halls, high-speed railway stations, etc. Different machines must be selected according to different groups of people. The cost issue should be considered as the top priority. The first is rent. The monthly rent is best controlled below 2 days of sales. The operation of vending machines must be based on low cost and low investment. Too high rent will weaken the publisher. The confidence is also not conducive to further scale layout. Different places have a lot of difference in point fees. For example, bidding is required for high-speed subways, and the spot fee is very high; and in some enterprises, it is possible to provide spot spots free of charge for the convenience of their employees. Even if the fee is charged, the cost is very low. A machine covers an area of u200bu200bonly 1-2 square meters, and it takes up space that is not normally used (such as next to stairs, aisles, wall roots, etc.), business building offices The rent is only 1 square meter for the area inside, so the spot fee for the vending machine is relatively low, and the most expenses are electricity and labor. The second is to facilitate the replenishment, because of the particularity of the vending machine, the goods replenishment route is very important to the operation, and the replenishment cost should be reduced as much as possible. Previous: How to talk about the position of vending machines Next: Talk about the feasibility of putting vending machines on campus