The market status and problems of automatic beverage vending machines

Nowadays, with the change of people's life concept, young people nowadays often regard entrepreneurship as their first choice of work. In this entrepreneurial craze, some people have made a lot of money, and some have lost their money. In the industry of automatic beverage vending machines, there are also bipolar phenomena. The following is an introduction to 'the current market situation and problems of automatic beverage vending machines'. [Basic conditions and disadvantages of vending machines] Speaking of vending machines, the first thing I think of is the beverage machines and snack machines downstairs in the university dormitory. The lights were turned off at night and the door was locked, and these two vending machines became the source of livelihood. Today, we are going to talk about smart vending machines that are gaining momentum. Let’s first understand some basic conditions about vending machines: 1. Most Chinese people don’t recognize vending machines as well as canteens and supermarkets; 2. On the whole, the distribution density of vending machines is low, mainly concentrated on high work intensity, There are more men or schools, and 80% of vending machines are concentrated in colleges or intensive manufacturing industries; third, various vending machine factories have begun to play 'smart cardsIn general, vending machines rely on the development of 'mobile' and 'intelligence' and have gradually shown their unique advantages. There is still a lot of room in the domestic market. However, the reason for the long-term development is that vending machines also have their own natural disadvantages. 1. The goods sold by vending machines belong to the FMCG category. Usually the beverages and snacks sold are low-profit products, and the margins of the ceiling are very low. However, the ceiling can be raised by selling third-party advertisements, and possibly even with mobile operators, but the premise is that the coverage of vending machines should be large and the population should be covered. 2. The size of the vending machine itself is limited. If it is too large, it will increase the cost, and if it is too small, the profit will be insufficient. In fact, this problem still belongs to a disadvantage; it's just that since vending machine manufacturers want to combine vending machines with mailboxes, they must consider that too many goods in the future may cause the vending machines to be overwhelmed. 3. As mentioned earlier, vending machines are now mainly concentrated in universities and labor-intensive manufacturing enterprises. If the target audience is limited, there will be fewer opportunities for advertisers and even operators. Now a vending machine company has negotiated with the subway and started to put terminals in the subway. This is a good opportunity to expand influence. [Development status of automatic beverage vending machines] At present, self-service vending machines are no longer just a few bottles of beverages and snacks in one machine. The current vending machines are constantly evolving. For example, the 'five oranges' that freshly squeezed a cup of orange juice in 40 seconds, the 'ICE machine man' that produces a cup of ice cream in 30 seconds, and the 'coffee zero bar' in the mini cafe are all upgrading traditional industries with the help of mobile Internet of Things. The vending machine is transformed and developed. With the rapid development of high technology, vending machines also usher in more opportunities. A vending machine equipped with a back-end management system can monitor commodity inventory and operating conditions in real time. Users can also check the location and merchandise of nearby vending machines through the APP and purchase them directly, realizing online diversion. The display screen of the smart vending machine can not only better interact with users, but also can be used as advertising to make money. At the same time, mobile payment is connected, which greatly improves the user's purchasing experience and further reduces the operating cost of vending machines. However, there are still many problems in this new retail model that have not been resolved. If it can hold too few commodity SKUs, and it is mainly fast-moving food and beverages with a lower unit price, users basically buy a single piece, so the customer unit price is lower. In addition, the high rent of the vending airport and the high cost of the machine make its profitability worrying. Vending machines, which are plagued by difficulties in China, are very common in Japan, with about one for every 26 people. Among them, conventional beverage vending machines accounted for only half, and other types of vending machines sold commodities including cigarettes, magazines, umbrellas, stockings, etc., from daily groceries to electronic products, almost everything. In addition, Japanese vending machines are not limited to indoor spaces, but are also densely distributed in outdoor streets. In fact, the consumption habit of shopping in domestic self-service vending machines needs to be gradually cultivated. The business location should be mainly set up in the densely populated places of the city, such as stations, schools, hospitals, and enterprises. In addition, the operation must be very careful, the price should not be too high, the products should be urgently needed categories, increase sales, and reduce operating costs to make a profit. Vending machines are a kind of new retail format. Compared with Amazon's unmanned store Amazon go, it can better meet the timeliness of shopping, and it is a supplement to physical retail stores. However, due to its own limitations in accommodating goods, in the future, self-service vending machines will be part of the new retail offline physical stores and gain greater development, but they will not replace large physical retail stores. The above introductions about 'basic status and disadvantages of automatic beverage vending machines' and 'development status of automatic beverage vending machines' are hoped to help you understand 'the current situation and problems of automatic beverage vending machines in the market'.

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