Suntory vending machines cooperate with well-known mobile games to cultivate new users

A few days ago, the famous Japanese company Suntory Foods International has cooperated with Square Enix's smartphone game 'Dragon Quest Walk' (Dragon Quest Walk). As the first cooperation, the location of the Suntory vending machine is set as the basis for the character's physical recovery in the game, and events are carried out to obtain items in the game according to the number of touches. This is the first cooperation between Dracue Walk and Suntory Vending Machine Company. Drague Walk is a game that uses the location information of a smartphone to link with the real world. The function is that you can enjoy the game while actually moving in the city. Approximately 14,000 Suntory vending machines throughout Japan have become the 'lucky point' in the game. By making the setting of the vending machine a complete location in the game, we hope that users of DrakueWalk will be able to use the vending machine. It is reported that purchase drinks on vending machines and provide original smartphone wallpapers for those with 'victory stickers' and ordinary cards with popular characters 'Slimes' appearing in the game in the lottery. The event period is until March 31, and fans of 'Dragon Quest' are encouraged to buy drinks. Dragon Walk was launched in September 2019 and achieved 10 million downloads within two months. Sukueni will use vending machines to increase the awareness of games among different groups of people and train new users. The above information is shared by vending machine manufacturers. Please mark the reprint. Previous post: JD.com launches intelligent fresh vending machines Contactless consumption has become mainstream nowadays