Some issues that should be considered in the early stage of the vending machine

Several issues that should be considered in the early stage of the vending machine's launch The success of the vending machine's operation is inseparable from the detailed work done before the launch. Details determine success or failure. A vending machine with good functions and stable operation is related to the user experience of the consumer group; a target market specific to the product structure and service settings of the preliminary investigation work is related to the efficiency of the operation. The following points are put forward for the preliminary work of the launch: 1. Target market segmentation. Field surveys are put into the regional consumer market, the age structure of the consumer population, consumption level, consumption power, and the composition of mainstream consumer products. Achieve specific market and specific problem analysis. Only by investigating these data clearly can the market be targeted. Investigation methods can start from the composition of surrounding commercial districts and the flow of purchases in commercial districts. 2. Product structure breakdown. The corresponding mainstream products are launched in different target markets. Good high-profit products, good low-profit products, non-moving high-profit products, long-term and short-term products should all be considered in the product structure. Achieve specific markets and specific operations. 3. Online activity breakdown. Work out online activities for each target market. For example, students can buy discounts in the snack category, and middle-aged people can enjoy price discounts in the daily necessities category. All activities are staged, guided and driven. 4. Other income breakdown. Integrate resources for advertising revenue in each target market placed on each vending machine. For example, it is more suitable for the advertising of beverage manufacturers in schools, and the promotion of education and life-related advertisements in residential areas. In different markets, different manufacturers who need to advertise can be integrated in order to benefit more. The feeder fee can also be negotiated with the supplier, and the feeder fee can also be obtained. Choosing a good vending machine is very important, which requires choosing a good manufacturer; choosing a good one to put on the market is very important, which requires some good product structure to support. Hunan Zhonggu Technology focuses on automatic intelligent interactive equipment manufacturers, and is willing to provide you with a complete set of automatic vending equipment production and operation services! This is the end of the content of this issue. How much have you learned about the above knowledge? For more information about the latest industry trends of vending machines, please pay attention to our official website for more exciting content waiting for you to learn. Previous post: How to increase the desire to buy vending machines?