So what aspects restrict the breakthrough of the vending machine market?

The business model of the domestic self-service vending machine operation industry is: the company obtains the final profit through the products sold by the machine, rather than selling the machine itself. Operating costs are mainly composed of machine depreciation, site rent, goods procurement and distribution costs, management costs including labor, etc., and the success of the vending machine's operating capabilities is mainly related to income levels, population structure, consumption habits, government Relevant policy regulations and supporting factors are related. Generally speaking, the higher the income level, the larger the proportion of floating population, the more cities and locations where there are more young people who are easy to accept new things and like fashion consumption, the greater the sales of vending machines. 1. Compared with supermarkets, vending machine operators purchase less and do not have a clear advantage in commodity prices. 2. From the operator's point of view, each vending machine worth 30,000 to 40,000 yuan needs to be operated on a large scale. If there is no installment payment, it will be difficult to pay huge fees. This will undoubtedly increase the entry threshold for operators. For consumers, credit card consumption or mobile payment will make the use of vending machines more convenient, thereby greatly increasing their utilization rate. However, this method cannot be realized on a large scale in China at present, and the single payment method causes inconvenience in use. 3. There are only a few types of commodities that can be supplied to operators, and there are only a few types of beverages and snacks. 4. Due to limited manpower, timely distribution of goods has also become a burden.

In an age when vending machine is increasingly important, the researchers believe manufacturers should pay close attention to their results.

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People tend to want what they perceive they cannot have. Making Haloo seems exclusive or as if it will go out of stock if they don't act quickly often makes it more enticing to the consumer and increases the likelihood that they will buy in.

But we do think that reckoning with supply chains of vending machine is a really important step. Even super simple switches in material, or sourcing, or shipping, or worker benefits seems like good place to start.

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