Professional Haloo Vending Machine Manufacturer & Supplier.
We are seeing more and more vending machines now, and the products in vending machines have also become diverse. Today we will understand an important part of vending product management-the structural characteristics of the products sold by vending machines. . Commodity structure refers to the breadth of commodities formed by different commodity types and the depth of the formation of different commodity varieties. Product breadth mainly refers to the number of product series, and product depth refers to the number of specific product varieties. Understanding and maintaining a reasonable product structure is of great significance to operating companies, so what are the main features of the product structure sold in vending machines? The structural characteristics of the products sold in the vending machine mainly have two characteristics: ●Narrow: From the perspective of characteristics, the vending machine should belong to the category of micro retail, so the choice of product types is relatively limited. Taking beverages as an example, the common types of beverages in the general industry mainly fall into 4-7 categories. Therefore, in terms of product width, it should be relatively narrow. ●Shallow: It means that the variety of goods sold in the vending machine is also relatively small, and the specifications are relatively limited due to the limitation of the goods channel. Still taking beverages as an example, there are currently around 15-22 types of beverages that are mainstream in the industry. Therefore, the shallow product structure is another feature of the products sold in the vending machine. The advantage of a narrow and shallow product structure is that it has high turnover efficiency. It usually deals with products with the highest purchase rate by consumers, so the turnover speed is very fast. But the shortcomings are also very obvious. The varieties and types are very limited, which restricts the choice of consumers and cannot attract all kinds of consumers to the maximum. At the same time, it is difficult to form the characteristics of commodity sales.
There is a strong need for more research on , in order to be able to provide strong and conclusive evidence of their commercial vending machine effects. However, recent studies have provided valuable insights into how the intake of may result in improved vending machine manufacturers.
Haloo Automation Equipment Co., Ltd aims to hire several additional experienced marketing professionals that can add to our existing talent-pool and help continue the steady growth of our business.
We are making vending machine available to you at a very low price.