Five directions for the huge growth of vending machine channels

Five directions for the huge increase in vending machine channels Do you know the five directions for the huge increase in vending machine channels? The following author will explain that the types, structure and functions of modern vending machines depend on the types of goods sold. They cover a wide range of goods, whether they are beverages, snacks, adult products, fruits or fresh food, and the things they sell. It is even more diverse, almost covering the daily needs of life, all of which can be sold through vending machines. The payment method has changed from the initial coin-operated mode, to bank card payment, and then to the current WeChat, Alipay, or Wing Pay, and other payment methods. The operation of vending machines has become diverse. In the next five years, the huge increase in the channel of unmanned vending machines will mainly come from the following five aspects: 1. Broadening the category and focusing on health is the general trend of the global vending machine industry. 2. China's intelligent Internet vending machines and mobile payment technology are taking place. Top 3 in the world. Brand-specific vending machines have become a new market direction. 4. Vending machines will become the brand’s new product promotion channels and marketing media. 5. Expanding to more regions and places. Vending machines will become ubiquitous. What are the automatic after-sales machines? New gameplay: 1. Vending machines can not only sell goods, but also provide services. Just like Japanese drugstores and living halls, Japanese vending machines not only provide goods, but also services. This form of service includes providing users with Wifi, charging plugs, and so on. However, this kind of gameplay is not yet available in China. 2. Smart elements such as facial and voice recognition may attract more consumers to the business of vending machines. Domestic consumers are relatively young, and cool technology will become a major selling point for attracting consumption. In addition, Kantar analysis indicated that in the future, the branding of vending machine products and the addition of fashionable new products will be an advantage. The explosive growth of smart vending machines has huge potential: Compared with the global market, the current global vending machine holdings are close to 19 million, and China’s holdings are nearly 300,000. In terms of per capita market share, Japan has the highest rate of about 27 persons/unit, the US’s 62 persons/unit, and the Chinese market’s 4,610 persons/unit. With reference to the per capita possession of vending machines in the United States and Japan, there is huge room for improvement. Vending machines entered the domestic market in the 1990s and relied on exports to drive the growth of the industry before 2016. In 2017, sales in the industry accounted for 55%, and the growth rate was as high as 64%. From the perspective of sales areas, the Yangtze River Delta and the Pearl River Delta are the regions with the most extensive penetration of vending machines and the most mature market development. More than 60% of the machines are laid in these areas. The number of vending machines in the Bohai Rim is also gradually increasing. With the development of urbanization, people's living standards in third- and fourth-tier cities have improved year by year. The market demand for vending machines in emerging local markets will gradually be released, and future development is worthy of attention. This is the end of the content of this issue. How much have you learned about the above knowledge? For more information about the latest industry trends of vending machines, please pay attention to our official website for more exciting content waiting for you to learn. Previous: Can unmanned vending machines be used as venture capital projects?