Distribution of Vending Machines in the Global Retail Market

Based on the research on the global retail market, when the per capita GDP reaches 10,000 US dollars, consumers' demand for vending machines will usher in an explosion. With the introduction of mobile technology, vending machines will become an emerging channel for FMCG retailing. On the whole, the volume of vending machines in my country has grown rapidly, but compared with my country's huge population base, the overall penetration rate of vending machines in my country is still very low. At present, it is mainly spreading to the first- and second-tier cities, and the third- and fourth-tier cities are still to be developed, and the market space is huge. Specifically, the cities with high vending machine penetration in my country are located in the Pearl River Delta, Yangtze River Delta and the Bohai Rim region. Major cities include Beijing, Shanghai, Guangzhou, Shenzhen, Hebei, Shandong, Shanxi, Liaoning, Jiangsu and Zhejiang. According to statistics, the total occupancy rate of these areas is close to 80%, while the total occupancy rate of other cities in the country is only 20.5%. From the point of view of the distribution of self-service vending points, according to the survey, the main distribution points of vending machines are located in factories/office buildings, accounting for 34.4%; secondly, subways/railway stations are also places where vending machine business owners are willing to distribute One, accounting for 22.8%. Hot capital accelerates industry progress With economic development and changes in domestic consumption concepts, vending machines have become an emerging market for fast-moving consumer goods, attracting many beverage companies and even giants. Since 2016, the landing of new formats and species in the retail industry has accelerated significantly. Ali and Tencent&The two major groups of JD.com have recruited troops and competed in many fields. Traditional retail companies are not far behind, relying on their respective resource accumulation to actively try in some fields. Looking at the current round of new retail formats, the layout mainly revolves around two main lines: one is the digital platformization of offline retail, obtaining massive transactions and user data, and then conducting precise marketing and product selection layout. The second is to focus on consumers, restructure people and goods around consumers, and focus on user experience and convenience. According to statistics, so far, the cumulative financing amount in the unmanned retail field has exceeded 50 billion yuan. With the help of capital, start-ups quickly burn money and occupy the market. Among them, the unattended shelves became the most competitive field in the second half of the year, with more than 50 players in the market.

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