Xiaomi launches smart phone vending machine, is it really too popular or

According to the latest IDC report, in the first quarter of 2019, India’s smartphone market shipments reached 32.1 million units, a year-on-year increase of 7.1%. Among them, Xiaomi ranked first with 9.8 million shipments. According to reports, Xiaomi has occupied the top shipment list in the Indian market for six consecutive quarters. As the biggest winner in the Indian smartphone market, Xiaomi’s move combines the hot domestic vending machines with smartphones and puts it in the most advantageous Indian market. If it is to consolidate its position as a sales champion, Xiaomi’s move is more like It's a gimmick instead of actually putting it on the market. After all, a cabinet of smart phones is very valuable, and if it is stolen or damaged, the loss is also huge. Mobile phones are valuable items. First, vending machines cannot meet on-site trials. Second, they cannot provide timely after-sales. Third, mobile phones are high-selling and low-frequency products. How to increase mobile phone sales and find places that really need mobile phones for sale , Is also an issue that needs to be considered. However, I feel that Xiaomi’s launch this time is more inclined to test the market. On the one hand, domestic retail upgrades are in full swing, and India is an uncultivated virgin land. On the other hand, it uses its brand awareness to launch vending machines in India. , You can test more possibilities in the Indian market, after all, Xiaomi sells not only mobile phones, but also more Mijia products and accessories. Thinking about it this way, Xiaomi's move is like a signal light. A market that is completely comparable to China's retail volume, a new world that has not been explored by vending machine education. If this move can achieve good market feedback in India, then it is also very useful to start from India and explore another growth point for Xiaomi possible. The manufacturer of the vending machine in cooperation with Xiaomi this time is Hunan Zhongji. According to the official official account of Zhongji, this cooperation has won the attention of both parties. Choosing a single shift with an annual production capacity of 300,000 units and a China-Kyrgyzstan cooperation that accounts for 30% of the country’s products cannot keep Xiaomi really wanting to win the Indian vending machine market in one fell swoop. After all, the gamble between Lei Jun and Dong Mingzhu failed, and the weakness of Xiaomi's Chinese market clearly shows that Xiaomi's development in recent years has encountered a bottleneck. Regardless of whether Xiaomi’s Indian market is really as hot as Lei Jun said, it is so popular that vending machines are used to meet market demand, or it is a simple gimmick to highlight Xiaomi’s Indian throne, or it is a test of the Indian market, and it is rushing to a huge market prospect Away. At least vending machines and smart vending terminals can sell more and more products. This news is an excellent signal for domestic manufacturers and operators seeking new ways.