'Wish Mr Vending machine' brand becoming popular in Beijing

A 'wish Mr' as the brand, sales polaroid, lipstick, ps4, SLR, iPhone x, commodities attract passenger flow, after the doll machine lipstick again at the mall, Beijing commercial daily reporter found that consumers to 30 yuan to buy a box, through the character to determine what is inside, but things are not that simple, behind a high-profit industry chain of the box. Becoming popular wish Mr Vending machine business newspaper reporter recently visited Beijing part of the mall when found that after red lipstick on trill short video platform machine, there was a vending machine called 'wish Mr. In xizhimen cade MALL underground, the vending machine attracted many consumers, often a long line. Recently, xizhimen cade MALL and two sets of the equipment were introduced. According to the reporter, the vending machine sell their goods to consumers in the form of uncertainty. There are 20 grid, on the left side of the shelves with yellow gift box. On the right side of screen display gift boxes that corresponds to the serial number, consumers can click on the random Numbers, payment by scanning the qr code to obtain the corresponding gift box, each box price of 30 yuan. May emerge in the box at the same time, the bottom of the screen with the 'advanced prizes, including a polaroid, PS4, cell phone, lipstick, perfume, SLR, hand, cars, computers and the Switch of balance, the fairy water, bags, etc. , will delivery after get success. In addition, the box except gifts and a piece of scratch CARDS. According to the vending machine wish Sir, according to official WeChat scraping coating during the effective period, and WeChat scan qr code may appear four as a result, namely, 5 yuan a red envelope, 50 yuan in cash vouchers for taobao, did not win, and an iPhone X cell phone. Beijing business newspaper reporter saw beside the vending machine, most consumers will buy at least two boxes. One consumer said, out of curiosity and purchase, tend to buy two more luck, 'I hope I can draw the polaroid, lipstick and perfume, but unlikely,' happiness is. Then, Beijing commercial daily reporter try to buy the four gift boxes, 'three magic artisan' men changed respectively matte dynamic wax, zero wallet + mirror, a pair of bluetooth headset and the stereo. Reporter according to the brands and models respectively refer to the above commodity in electric business platform, the prices on the wax, bluetooth headset and the stereo in 30 yuan, zero wallet price less than 30 yuan. After reporter, followed by a line of a man to buy gift boxes within only a notebook. He said, 'this book in two dollar store can buy, 30 yuan too lost'. In fact, a similar wish Mr Model on the market of vending machines has, such as POP MART Molly doll blind box machine, launch the bubbles are similar to the game. Beijing commercial daily reporter to contact the relevant person in charge of wish Mr, asked whether the box has a real prize, smoke 'senior product in probability, and the problem such as how many consumers have access to these goods, but as of the time did not get any reply. Wish Mr. Vending machine profitable wish Mr Vending machine is very profitable. Beijing commercial daily reporter contacted two console manufacturers, Nevada, anime and hong le anime respectively, two manufacturers responsible person said, because Mr Wish have copyright, if you want to buy similar equipment, can undertake appearance, the design of the program. The relevant person in charge of Nevada anime, points out that a vending machine equipment price is 9500 yuan, can buy and match the products on the box. Quotation for the relevant person in charge of hong le anime, a device of 8800 yuan, 'box part can be in our here to buy goods, and only provide the following goods 20 yuan, each box at random, the unit price has two kinds of $18 and $15. In addition, still can build qr code or a red envelope, additional fees'. The relevant person in charge of hong le anime provides a set of internal operational data, the vending machine operating costs include gift box, electricity and venue rental, the fastest the slowest 1 month, 3 months can recover the cost. In field operation data currently on the market for earnings estimates, cost of 12 $20 gift boxes. 5 yuan, the cost of 30 yuan gift box is 16. 5 yuan, equipment monthly power consumption about 30 degrees. As for the venue rental, there have been people familiar with the as hopson put inside collect a vending machine equipment of the monthly rent is RMB 3000, position deviation of some stores in 1500 yuan. In addition, the head back out of the equipment operation scheme, such as equipment 80, 30 yuan each time, all round sell total income of 2400 yuan. Deduction plan profits amount as 400 yuan, purchasing cost control within 2000 yuan. In addition, if the first prize 459 yuan of the camera is set to 1, the second prize for three 156 yuan of headphones. Then the other 76 gift boxes, pleased to 18 yuan on average, amounted to 1385 yuan. After the head to provide reference for computation, gift box in the unit price 30 yuan, sells every day 60 gift box, for example, a device for 5 month income. 40000 yuan, the cost is 2. 970000 yuan, the profit of 2. 430000 yuan. Professional vending factory house.