Why will unmanned vending machines become a symbol of new retail?

Why has unmanned vending machines become a symbol of new retail? Hello everyone, I am the author. Do you know unmanned vending machines? Today, the author will analyze it specifically for you, hoping to help you. 1. Convenience and immediacy are something that e-commerce cannot replace. It is closer to the user's daily life. The unique convenience and immediacy cannot be replaced by e-commerce! With the trend that mainstream consumer groups are getting younger and more affluent, consumers' demand for convenience is becoming stronger and stronger. According to international experience, when the city’s per capita GDP is higher than US$10,000, the unmanned vending machine will enter a period of rapid development. At present, the per capita GDP of more than 30 cities in China has exceeded 10,000 U.S. dollars, involving nearly 300 million consumers. In addition, according to market statistics, consumers’ demand for unmanned vending machines is, in order, fast, better, more, and less expensive. Consumers' demand for convenience in daily cyclical consumption is far greater than their sensitivity to price. Therefore, convenient retail channels that are closer to consumers' daily lives are a weapon against e-commerce and will be vigorously developed in the future. 2. As an offline traffic portal e-commerce giant aggressively enters unmanned supermarkets. In addition to convenience and immediacy advantages, unmanned vending machines have the following characteristics: relatively fixed demand, high-frequency consumption, and the popularity of mobile payments make offline transactions Features from order to customer acquisition. Relatively fixed demand: most of the unmanned vending machines are set up within the radius of consumers' daily life, and are deployed in fixed crowd scenarios such as office buildings and communities. According to the living habits of the group, core categories can be flexibly deployed to meet consumers' periodic consumption demand. High consumption frequency: Consumers within the coverage of unmanned vending machines visit the store to spend on average 2-3 times a week. From order to customer acquisition: Before mobile payment was popularized, offline consumption data was out of touch with consumers. It was extremely difficult to operate users in depth and increase conversion rates because they didn't know who the users were or their consumption preferences. With the popularization of mobile payment, offline consumption has changed from order to customer acquisition. Merchants obtain user ID and location information through offline mobile payment. In the future, the online + offline consumption records of consumers will be fully integrated into big data, and the user portrait of a single user will be rich enough. Through big data analysis, the conversion rate of online + offline consumption of users can be greatly improved, and the future data value huge. The characteristics of offline traffic entry, high-frequency trading, fixed demand, big data, and closer proximity to users are exactly what e-commerce needs most. The integration of online + offline channels will generate greater value in the future, so we have seen the grand prospect of e-commerce giants marching into unmanned sales. What transformations can be made in the integration of e-commerce + unmanned vending machines? Offline mobile payment can retain the ID, location information and consumption records of each user. E-commerce can analyze the past consumption data in the area through the background transaction records, and provide the products that users frequently buy online in advance. In the unmanned vending machine, promote the user's conversion of the product. E-commerce has acquired more offline distribution channels, and unmanned vending machines have also achieved higher conversion rates, achieving sales growth, and users can buy their favorite products in more online and offline scenarios. This is an e-commerce + unmanned vending machine, user-centric, based on user transaction big data, an in-depth reconstruction of the online + offline retail omnichannel. Unmanned convenience stores are an exploration of the upgrading and transformation of traditional convenience stores, reducing labor, store rental, and location requirements, but the resulting poor experience, the risk of theft, the risk of illegal construction, and the problems of scale still cannot be solved. . The unmanned vending machine can just solve all the problems encountered by unmanned convenience stores, such as poor experience, theft risk, illegal construction risk, high-density scale, and so on! How much do you know about today's content? For more information about unmanned vending machines, please pay attention to our official website. Previous post: Troubleshooting steps for vending machines