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Why vending machines are the new retail icon

by:Haloo      2022-05-10
Vending machines, especially in stations, hotels and other places, why are vending machines so popular, let's take a look at the reasons. 1. Convenience and immediacy - it is irreplaceable for e-commerce. The radius of the daily life of users is getting closer and closer. The unique convenience and timeliness of e-commerce cannot be replaced by e-commerce! With the trend of younger and richer mainstream consumers, the need for convenience is increasing. When the city's per capita GDP exceeds 10,000 US dollars, unmanned vending machines will enter a period of rapid development. At present, the per capita GDP of more than 30 cities in China has exceeded 10,000 US dollars, involving nearly 300 million consumers. In addition, according to market statistics, consumers' demand for unmanned vending machines is also fast, good and more economical. Consumers are far more sensitive to the convenience needs of daily cyclical consumption than to price sensitivity. Therefore, convenient retail channels that are closer to consumers' daily lives are a powerful weapon against e-commerce and will flourish in the future. 2. As the entrance of offline traffic, e-commerce giants have entered unattended supermarkets on a large scale. In addition to the advantages of convenience and timeliness, unmanned vending machines also have the following characteristics: relatively fixed demand, high-frequency consumption and the popularity of mobile payments make offline transactions from order to customer. Relatively fixed demand: Most unmanned vending machines are installed in fixed crowd scenarios such as consumers' daily life radius, office buildings, and communities. According to the living habits of this group, core categories are flexibly deployed to meet consumers' periodic consumption needs . From orders to customers: Before the popularity of mobile payment, offline consumption data was out of touch with consumers, and it was difficult to deeply manipulate users and improve conversion rates without knowing who the users were and their consumption preferences. With the popularity of mobile payment, offline consumption has shifted from order to customer. Through offline mobile payment, merchants obtain user ID and location information. In the future, consumers' online + offline consumption records will be formed through big data, and a user's image will be rich enough. Through big data analysis, the conversion rate of users' online + offline consumption can be greatly improved. The future data value is huge . Off-line traffic entry, high-frequency trading, fixed demand, big data, and features that are closer to users are exactly the characteristics that e-commerce needs. The integration of online + offline channels will generate greater value in the future, so we see e-commerce giants making large-scale forays into unsold goods. What can the integration of e-commerce and vending machines do? Offline mobile payment can save each user's ID, location information and consumption records. E-commerce can analyze the past consumption data of the region through the background transaction records, and provide the goods that users often buy online to offline vending machines in advance, thereby promoting the conversion of goods to users. E-commerce has gained more offline distribution channels, vending machines have also achieved higher conversion rates to achieve sales growth, and users can purchase more online and offline scenarios to buy their favorite items. This is an e-commerce + unmanned vending machine, which is user-centric, based on user transaction big data, and deeply transforms online + offline retail channels.
In an age when vending machine is increasingly important, the researchers believe manufacturers should pay close attention to their results.
Exceed customers' expectations in the procedures of manufacturing vending machine.
There are different types of , mainly commercial vending machine and vending machine manufacturers.
vending machine allows users to use in innovative ways that fit their individual needs, while at the same time providing cost-effective, reliable and user-friendly products.
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