Why the unmanned supermarket is declining, and the vending machine unmanned retail is more catering to the market

In 2017, Taobao established the first unmanned convenience store, setting off a wave of unmanned retail. The wind came and went quickly. After a few years, no one mentioned the unmanned supermarket anymore, and the money-burning war finally ended. Why is the unmanned supermarket declining, and is the vending machine unmanned retail more catering to the market? Why can't unmanned convenience stores develop sustainably? 1. Uncontrolled market competition After the opening of unmanned retail outlets, countless companies have rushed to the top, and various terminal forms such as unmanned convenience stores and unmanned shelves have launched fierce and disorderly competition. In order to seize the beach market, unmanned stores bet a lot and need financial support. The boundary between burning money and cashing out has become infinitely blurred. From a community of 5,000 people, to a small place of 2,000 people, and finally to a small place of 500 people, the standard for the number of unmanned shops in the community has dropped time and time again. The unmanned shelves have developed to the point where as long as there are people in the company, regardless of 3721, they will go in and buy containers. The immigrant population moved from first-tier cities to second-tier cities, and then to third- and fourth-tier cities, but did not go to rural areas. In blind expansion, they make the same mistakes as bike-sharing. History is always strikingly similar. When the capital winter comes, unmanned retail quickly enters the ice. Second, the cost of this 'unmanned form' is higher. So far, the essence of all unmanned stores on the market is to replace cashiers with artificial intelligence. Replenishment, cleaning, and sorting still require manpower, and it is really impossible to achieve the level of 'complete unmanned'. This means that the cost savings of unmanned stores is at best the cost of cashiers, the lowest part of the retail industry. In first- and second-tier cities, the salary of cashiers ranges from 3,000 to 4,000 yuan. Unmanned stores need to install and maintain smart devices, such as multiple cameras and automatic identification devices, and use artificial intelligence and big data to build a complete operating system, which is the main reason for burning money. Moreover, in cold stores that have lost the artificial temperature, the repurchase rate of consumers after tasting fresh products is very low, resulting in a vicious circle of inefficiency. Let's take an unmanned store as an example. The average monthly turnover is 20,000 yuan, and the gross profit is 5,000 yuan. After deducting operating expenses, there is basically no profit margin. An unmanned supermarket is just an idealization of unmanned retail. In fact, it is not suitable for the market in many aspects when it is actually operated. I think the vending machines that have emerged in recent years are convenient, flexible, and cost-effective. They are very suitable for the market and are welcomed by the majority of consumer groups.

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