Why so many now fast consumer goods giant into the beverage vending machine industry?

Now many FMCG enterprises into the vending machine field, the main reason is that in the outside world labor costs, consumption under the influence of various unfavorable factors, such as many FMCG giant fallen performance. In traditional retail, because of rising costs, many FMCG enterprises are in trouble, the market growth potential mining under the condition of limited space, the rapid growth of the vending machine attracted the attention of more and more fast consumer goods companies. Suddenly, a lot of FMCG giant began to drink vending machine on the track! Actually FMCG enterprises for the purpose of the vending machine layout, not just because of the development trend of the vending machine, and occupy the market is a strategic site! ! ! ! From the perspective of the size of the vending machine, it is no one in the retail market accounted for the biggest of all. Vending machines can help brand merchants have advertising, data are collected for the consumer, to grasp the commodity circulation of each link, so as to improve the market share! FMCG giant into the beverage vending machine industry is understandable, but is not to say that can be smooth sailing. Although after dig up new sales channels can to a certain extent to the enterprise revenue increase many, but with the incoming of big companies, the future market will be more and more intense, want to win in this war victory, also need to have a good plan!