Why is the domestic unmanned vending machine market difficult to become an outlet

Why is it difficult for the domestic unmanned vending machine market to become an outlet? The birth of new retail has given birth to many outlets, such as unmanned shelves, unmanned stores, and so on. In the new retail model similar to unmanned shelves and unmanned stores, there is another form called 'unmanned vending machineCompared with the former two, the “unmanned vending machine” not only has the inherent advantages of “small size and high efficiency” of unmanned shelves, but also has the advantage of “high experience and full category” of free shopping in unmanned stores. It stands to reason that, The 'unmanned vending machine' was supposed to be the best new retail product of the times, but it is the only one that has difficulty forming a tuyere. Why is such a cost-effective retail model not favored by the market and capital? First, the market circulation of unmanned vending machines is more common, and capital gimmicks are difficult to break through. Unmanned vending machines have existed on the international stage for a long time, and they are a kind of urbanization equipment in developed countries and regions such as the United States and Japan. For the domestic market that is keen on new things, the 'traditional' characteristics of unmanned vending machines, Limits its rapid development. On the other hand, unmanned shelves have attracted countless investments with the market gimmick of 'low-cost, rushing traffic'. After all, for the investment circle, the more unstable the new model, the easier it is to seize the market, and the easier it is to build it into an independent market. Horned beast. Second, the unmanned vending machines are ecologically mixed, and the channels appear to be faulty. Take Japan as an example. Most of the unmanned vending machines in stock are still traditional models for currency shopping. There are no advertising touch screens, fingerprints, and face recognition. However, the overall market is operating well and is unsold in the world. The country with the highest number of cargo aircraft per capita. On the other hand, in the domestic market, from mobile payment to RFID open door picking, from visual recognition to AI voice interaction, many cutting-edge high-tech unmanned vending machine concepts have emerged in recent years, but in fact, these technologies are more of an attraction A means of investment, not a real problem solving. For consumers, whether they support face recognition is not important. Whether they can easily buy their favorite products is the most important thing. At present, more domestic unmanned vending machines focus on the technological experience. After all, this is the only way to attract investment. Third, user market consumption is stratified, and quality is still the biggest problem. In fact, it is not difficult to find that one of the main reasons for the development of unmanned shelves and unmanned stores is the quality of users, even if the unmanned mode is gradually shrinking to the commercial areas of first-tier cities. , It is still impossible to avoid petty theft, and for the normal commodity profits that are not high, the loss caused by cargo damage will greatly affect the development of this industry. This is why the unmanned shelves closed down and the unmanned stores slowed down. One of the main reasons. For unmanned vending machines with metal casings, the damage rate is low, but it is hard to escape the devastating blow caused by equipment damage, especially in outdoor public places, where they will inevitably encounter damage such as malicious smashing, and people often I just want to steal the goods, but the value of the goods is far less valuable than the equipment. At least, in the current domestic unmanned vending machine operation mode, basically the self-operated + franchise mode is the mainstay, and there are also simple sales equipment. This is more suitable for small store operators to use as a 'refrigerator'. But the common point is still to operate around the central city. Perhaps one day in the future, after the quality of people is improved by the whole people, our lives will be more convenient to experience. If this article prepared for you is helpful to everyone, I hope to collect it. If there is a lack of Guangdong vending machines and Guangdong vending machines, I hope you can point us out so that we can make more progress. . Previous: What to do in Guangdong's vending machine industry Next: Talk about what to pay attention to when buying vending machines