Why can beverages be sold in high-priced beverage vending machines?

In a 24-hour supermarket, a 500ml bottled tea drink of a well-known brand is only sold for 3 yuan refrigerated, and it is placed right at the entrance. On the drink vending machine at the entrance of this supermarket, the same tea drink is priced at 5 yuan. I tried buying a bottle at each of the two places and found that the shelf life was about the same. If two bottles of the same tea drink are placed in front of us at the same time, one bottle costs only 3 yuan, and the other bottle costs 5 yuan. In this case, I believe no one will buy the 5 yuan bottle, because the purchase is in front of us. The cost of labor is basically zero. If there is a price difference for the same product, the one with the higher price will not be sold at all. There may be some weird people who think that '3 yuan is so cheap, there must be something wrong', so they choose to buy the bottle of 5 yuan. In this case, the 5 yuan tea drink is given a sense of security that 'the price is high, so the quality is reliable'. For that person, the two bottles of tea drinks that are originally the same belong to different commodities. In other words, this person has a psychological cost of anxiety (a type of transaction cost) for an underpriced commodity. If consumers have correct information and know that the two products are the same, why do people still buy the same tea drink for only 3 yuan in the supermarket while the vending machine in front of the supermarket is priced at 5 yuan? Many people think it is troublesome to check the prices of commodities in the supermarket, so they spend 5 yuan every time at the beverage vending machine. That is to say, because of the cost of going to the supermarket to investigate the price before the transaction, only 5 yuan of tea drinks can be sold. Even if I know that the same tea drink in the supermarket can be bought for only 3 yuan. But there are often queues in front of the cashier. Maybe because I am in a hurry, I don’t have time to line up in front of the cashier, so I have to buy a bottle at the vending machine for 5 yuan. In this case, because the transaction cost of queuing time appears in the transaction, and for the rushing office workers, the time cost is quite high, so the 5 yuan tea drink can also be sold. In addition, there are those consumers who think it is embarrassing to go to the supermarket but only buy a bottle of tea. For these people, even if they know that the tea in the supermarket only costs 3 yuan, they will sometimes choose to buy it Buy 5 yuan on the drink vending machine. In a situation like this, the psychological burden becomes a transaction cost during the transaction.

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