Why are vending machines popular in Dongguan?

Dongguan vending machines are located in many areas, subways or at the door of merchants, and there are many vending machines in the streets and alleys, which provide a lot of convenience. This is also a beautiful life brought by technology. Unmanned vending machines can be seen everywhere in life, especially in Stations, hotels and other places, why are unmanned vending machines so popular? 1. Convenience and immediacy are irreplaceable by e-commerce. Irreplaceable! Under the trend of mainstream consumer groups becoming younger and more affluent, consumers' demand for convenience is becoming stronger and stronger. According to international experience, when the city's per capita GDP is higher than 10,000 US dollars, unmanned vending machines will enter a period of rapid development. At present, more than 30 cities in China have a per capita GDP of more than 10,000 US dollars, involving nearly 300 million consumer groups. In addition, according to market statistics, the intensity of consumer demand for unmanned vending machines is, in order, fast, good, many, and economical. Consumers' demand for convenience in daily periodic consumption has far outstripped their sensitivity to price. Therefore, convenient retail channels that are closer to consumers' daily lives are a sharp weapon against e-commerce and will be vigorously developed in the future. 2. As an offline traffic portal, e-commerce giants are aggressively entering unmanned supermarkets. In addition to the advantages of convenience and immediacy, unmanned vending machines also have the following characteristics: relatively fixed demand, high-frequency consumption, and the popularity of mobile payments make offline The characteristics of transactions from order to customer acquisition. The demand for customization of unmanned vending machines is relatively fixed: most of the unmanned vending machines are set up within the radius of consumers' daily life, and are deployed in fixed crowd scenes such as office buildings and communities. According to the living habits of this group, core categories are flexibly deployed to meet consumption Or cyclical consumer demand. From order to customer acquisition: Before the popularization of mobile payment, offline consumption data was out of touch with consumers. It was extremely difficult to deeply operate users and increase conversion rates without knowing who the users were or their consumption preferences. With the popularity of mobile payment, offline consumption has changed from ordering to customer acquisition. Merchants obtain user ID and location information through offline mobile payment. In the future, after the online + offline consumption records of consumers are all connected to form big data, the user portrait of a single user will be rich enough. Through big data analysis, the conversion rate of online + offline consumption of users can be greatly improved, and the value of future data huge.

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