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Where to put the unmanned vending machine
We all know that unmanned vending machines are offline retail terminals like physical stores. Whether they can make a profit depends on whether the location is good or not, and the products sold are suitable for the surrounding audience! Take the common unmanned vending machines that mainly sell snacks and beverages. Two factors need to be considered when choosing a location: 1. Large traffic; 2. The space is relatively closed and the effective customer group density is high. The above two points must be met at least one of them to be profitable. Take the first point as an example. The huge flow of people, railway stations, bus stations, subway stations, airports, outdoor plazas, tourist attractions, and commercial streets are all likely to meet this requirement. It is also an ideal place for unmanned vending machines. There is also a feature, that is the high added value of advertising, poster advertising can be placed on the fuselage or screen, thereby bringing additional benefits. There are also many places for the second point, such as various schools, factories, industrial parks, corporate units, etc. These places are characterized by relatively closed foreign competition, and high density of effective customer groups, whether they are students or corporate employees. Is a valid customer. Among them, large hospitals combine the above two characteristics and are a good place to put vending machines. At present, unmanned vending machines are still in the initial stage of development in China, and the competition is not particularly fierce. If there are good venue resources, they must be grasped in time!
With new and upcoming social commerce technologies, the biggest change for vending machine marketers will be a shift in focus from branding to lead generation and conversion.
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Haloo Automation Equipment Co., Ltd’s model also predicts (i) a positive effect of management on firm performance; (ii) a positive relationship between product market competition and average management quality (part of which stems from the larger covariance between management with firm size as competition strengthens); and (iii) a rise (fall) in the level (dispersion) of management with firm age.