Where is the prospect of unmanned retail under the new retail industry?

Since Jack Ma proposed the concept of new retail in 2017, new retail companies have sprung up like mushrooms after a rain. For a while, major capitals have moved closer to the direction of new retail. If you want to get a share of this emerging industry, it seems that you only need the label of new retail. The sooner you can move forward, the faster you will be able to seize the high ground in the new retail market. What is new retail? According to authoritative statements, new retail means that companies rely on the Internet to upgrade and transform the production, circulation and sales processes of commodities through the use of advanced technology such as big data and artificial intelligence, thereby reshaping the business structure and ecosystem. A new retail model that deeply integrates online services, offline experience, and modern logistics. Internet giants Alibaba and Tencent Group have also begun to deploy in the new retail field to compete for capital. Typical examples are the three formats of fresh supermarkets, grocery stores B2B, and experiential chains, such as Hema Xiansheng. ,'Millions of small shops', and offline experience stores of certain home appliance companies. Ali and Tencent have used their own advantages to form their own operating systems in the form of self-operation or direct operation, and continue to experiment in the new retail market. In addition to the three formats of fresh food supermarkets, grocery stores B2B and experiential chains, new retail also has a chaotic unmanned retail format. The unmanned retail format is very hot from the level of market demand, but due to policy, technical restrictions, etc., it is unable to blow out growth. Unmanned retail formats are generally presented in three forms: unmanned convenience stores, open shelves, and smart self-service vending machines. Open shelves and unmanned convenience stores have limited space for extension due to technical barriers and consumption scenarios. Open shelves are often used in the company due to high cargo damage and high operation and maintenance costs. Although unmanned convenience stores are very strong in publicity, they are due to immature technology, high operating costs and lack of large-scale operation experience. In the short term, it cannot quickly form a large-scale influence. Compared with open shelves and unmanned convenience stores, the expansion space of smart self-service vending machines is clearer. First, the intelligent self-service vending machine appeared in the last century and accumulated quite mature technical experience, and the user acceptance is generally high; secondly, the intelligent self-service vending machine is a closed container, and the cargo damage rate can basically reach the ideal state of 0%; finally, The smart self-service vending machine has a small footprint and moderate SKU, and there is a certain market value that can be tapped. At present, the domestic smart self-service vending machine format is relatively shallow. The smart self-service vending machine generally exists as a beverage vending machine in the impression of Chinese people. Some teams with more novel ideas are making changes in the content of the smart self-service vending machine. For example, the Internet celebrity brand “Red Tadpoles”, through the innovative cooperation model of intelligent self-service vending machines, quickly occupied a place in the new retail market. In addition, the precise user positioning and market positioning made the device at the beginning of the launch. Can quickly gather a large number of fan traffic. As an emerging industry, the new retail industry has a huge market space that is unimaginable. The game in the new retail market will become more and more intensified in the future. This also means that the new retail industry will attract more capital influx in the future. The presentation will also become more and more diverse.