When operating a vending machine, which factor is most important in terms of capital, location, operation, and personnel?

Question: When operating unmanned retail equipment, which factors are the most important in terms of capital, location, operation, and personnel? That's right, it's - point. Only with points can you carry out the operation of unmanned retail equipment. High-quality points are a scarce resource in the industry. They are an important resource for you to make money in the industry and expand your share of the industry. Simply put, how much money you can make in this industry depends on how many high-quality points you hold in your hand. Today we will talk about how to quickly and accurately screen out high-quality points. The easiest way to measure whether a point is of high quality is to see how much money the point can make for you after it is put into operation, but it is difficult for you to judge the quality of the point before the equipment is put into operation. The factors affecting the quality of points are mainly divided into two parts:'people' and'fields'. 'Person' refers to potential customers within the radiation range of the spot, that is, passenger flow;'field' refers to the site conditions of the spot. Quickly identify high-quality spots--'people' Most operators often regard the flow of people at a spot as passenger flow, which cannot be equated with passenger flow. People flow refers to all people within the radiation range of the spot, including you. The number of potential customers and the valueless customers whose conversion costs are too high, the passenger flow only refers to potential customers. The confusion of the two concepts will make you misjudge the quality of the points, causing your initial investment to fall short of expectations. Let’s talk about a real case: Mr. Li, an operator in Zhuhai, bought a vending machine from Youpeng in June last year and put it at the door of his own community. He mainly bought some drinks and snacks, and restocked after get off work every day. He didn’t pay much attention. Operating data, it was only a week later that the daily sales were less than 20 yuan. Later, after analyzing the reasons, it was found that Mr. Li lives in old residential areas, most of which are middle-aged and elderly people. He has never touched unmanned retail equipment before, does not use vending machines, and has a strong sense of guard against strange things. Naturally it is difficult to go up. Therefore, when judging the quality of points, you need to pay attention to the proportion of point traffic. The higher the percentage of traffic, the better the quality. How to identify potential customers in other people's traffic? According to our existing data analysis, in the consumer group of unmanned retail equipment, the 18-35-year-old customer group accounts for 70%; in terms of gender, the consumption frequency of men is twice that of women. In the case of the same base, the closer the customer attribute data is to the two data points, the better the quality. Of course, these two data are applicable to vending machines, smart cabinets and other equipment. In other subdivisions, please refer to the use of quick identification of high-quality points-the amount of passenger flow in the field determines the upper limit of point sales, and point sales The lower limit of the amount depends on the site conditions. Compared with the simple classification of potential customers, the situation that needs to be considered for the site conditions of the location is much more complicated, which mainly includes three parts: infrastructure, competitive product situation, and replenishment commuting. The infrastructure should consider conditions such as waterproofing, power supply, signal strength, and equipment location. Competitive products should be counted on the number of competitors within the radiation range, including unmanned retail equipment, small shops, convenience stores, etc. Commuting for replenishment depends on whether it is convenient to inbound and out replenishment and whether it is convenient for customers to consume. Therefore, the site conditions of high-quality spots should meet the following data: 1. Good waterproof power, signal strength above two bars; 2. Within 200 meters, there should be less than two small shops and convenience stores, or the number of vending machines is small 5 sets; 3. Considering the efficiency of replenishment, the replenishment radius is preferably within 500 meters (centered on the warehouse); 4. Point share is controlled at 10%-15% of turnover (including electricity bills). At present, most operators judge the quality of points based on experience, which is prone to misjudgment.