What is the new retail? Why the community the vending machine is a kind of new retail

New retail concept is very hot today, there are a lot about the concept of the new retail industry, and everyone has a different interpretation on the new retail, makes the cognitive have many differences. New retail can actually to distinguish from the broad sense and narrow sense two aspects: innovation is broadly in the retail, can be called a new retail; And in a narrow sense, new retail is under technical drive efficiency, two-way traffic service and retail. In a narrow interpretation of retail can be divided into several aspects, the first is whether the new retail how change, is essentially retail, is selling a lot of different types of goods, need a larger platform, like 20 SKU cannot be called a retail, is that a chain system. Second, two-way flow, is O2O, but whether online or offline, is more deep in the original logic evolution, realize the integration of online. The third is the retail service, is the fusion of forms, like at the time of selling goods, has reached the bottleneck in traffic, want to continue to increase the flow, can be used to improve the service flow, the experience and entertainment together, in order to achieve the purpose of increasing traffic. We can know the reason why the vending machine is a kind of new retail mode, the vending machine has two-way flow of the property, and in some marketing innovation, do not need to sales staff, and improve the consumption experience, in the vending machine to buy goods don't need to spend too much time to wait in line.