What is the new retail, new retail and where is it? ？

As' new retail have been proposed, many institutions and startups are research: how to use the 'new retail to update and transform their current business, then what is the new retail, where is the' new 'new retail exactly? What is a new retail? New retail, namely enterprise, which is based on the Internet, through the use of big data, advanced technology means such as artificial intelligence, the commodity production, circulation and sales process upgrading, and restore the structure of the formats and the ecosystem, and online services, offline experience and in-depth integration of modern logistics and retail new pattern. Online and logistics together, will generate new retail. In early 2016, put forward new retail millet, lei jun that electricity is one of the retail industry, enterprise if you want to grow further, how important electricity business retail, change the linkage of the online. In simple terms, is based on data driven by new technology development and the upgrading of the user experience, to transform retail forms. New retail where is the new science and technology bring the biggest change is to improve the user experience, operational efficiency, and change the user's consumption. Through three separate scenario of retail said: in the consumer side, the new technology can boost consumer user experience. Amazon's no supermarket, for example, don't have to queue, also need not wait for invoicing; More convenient way of payment, such as qr code scanning code to pay, greatly shorten the cashier time; Pure online membership system and card package system, for example, a lot of shopping store chains support WeChat public online binding members, and enjoy preferential discount. In product the background, the new technology can help upgrade software and hardware system, all the internal system into a more convenient mode of the cloud, such as customer management system, employee management system, merchandise management system, each big stores management system, etc. In the operational side, more emphasis on supply chain management and marketing operations. Use new technology to monitor the market dynamics and consumption habits of all the stores, determine the supply chain operation strategy, strengthen the fine operation. In addition, in the continuous development of new technology, the electricity user consumption path has been changed, ever extending from the offline to PC, from PC to mobile terminal. But now, the path of consumption has been extended to the live platform, smart home: many entity brand started to cooperate with red advocate, generate sales in live; Next, the user's consumption path will be extended to VR/AR platform, even extended to the smart home. What kind of new retail can long-term development? Strengthen experience, for big data correlation from the goods first, at present of the many product homogeneity serious, under the environment of pure electrical contractor can only rely on lower profits for traffic, and combining with the offline, merchants can through service, improve the user experience, to seek high added value for the goods, to obtain a competitive advantage. At this moment, from online to offline, the whole process of online role in the whole process is to optimize process, offline retail experience or services is optimization. For users at the same time, offline services, is the real experience of the real world, compared to exaggerate the copy, excessive decoration pictures, more vivid and perceived, that is why electricity to one of the reasons and offline retail together. Strong brand products of different services, different experiences, IP to bring added value, for the strong brand products, are naturally suitable for offline scenarios. For a big wave in pure electric rise of shang period of products, depending on traffic bonuses, gain a large number of users on the Internet, but as the traffic dividend gradually disappear, for pure online product line is becoming more and more fierce competition, more and more imitators, online traffic to get more expensive, online sales are difficult to rely on a breakthrough. And the future rely on online to offline blood transfusion, completed the integration of online and offline, multi-channel access to flow, at the same time, through the combination of online and offline data, complete the user portrait of more precise, for the development of the business after bring diverse change, bring opportunities for IP to liquidate. For a few years ago is given priority to with offline businesses, after the impact of the life, here, for online sales have relatively clear, as' new retail 'alternative' pure electrical contractor, in the process of return to offline, rely on long-term accumulation of channel advantages, management advantages, word of mouth edge, during the period of the 'new retail development worth waiting for.