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What does the FMCG industry rely on vending machines?
What aspects of the FMCG industry rely on vending machines? Dependent channels: Vending machine channels are different from traditional distribution channels. Since some first-line brands are still paying attention to this channel at the initial stage, it leaves a lot of vacuum in the market. At this stage, if appropriate methods are adopted to intervene in this channel, it will undoubtedly give their own companies an advance in the subsequent channel layout. Occupy the first opportunity, especially in the current situation of the gradual decline of traditional supermarket channels, such a channel layout seems very valuable. Relying on dissemination: Vending machines may be one of the cheapest and most valuable product promotions currently. As long as you can enter the vending machine, it is equivalent to entering the public eye, especially for some vending machines in subways and public places, which have not only completed sales but also received publicity, this kind of business is suitable no matter what. Relying on sales volume: After the vending machine market gradually matures, consumers' recognition of vending machines has also been greatly improved, and this improvement has further promoted the vending machine as a fast-moving consumer goods sales channel. Channel power. Especially in some special scenarios, the sales volume of vending machines is quite amazing. Generally speaking, the sales volume of a vending machine can be equivalent to the sales volume of a gold-branded store or a silver-branded store in the traditional FMCG enterprise system. I believe that after reading the introduction in this article, I will have my own understanding of this aspect. In the future, the FMCG industry will rely on vending machines and other issues to be solved well. Here, we recommend you to learn more about unmanned vending machines in Dongguan, vending machines in Guangdong, etc., and hope to help you! Previous: Can a vending machine be installed in the subway line and waiting area Next: How to choose a good place for the unmanned vending machine in Guangdong