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What channels do vending machines make money through?
From the beginning of the 'iron cabinet' to the 'smart terminalWith the blowout of mobile payment and the maturity of hardware technology, the vending machine can be said to be a better unmanned retail model. It is small in size and can radiate the surrounding floating crowd, flexible adjustment, no rent and no labor cost. What channels do vending machines make money through? Introduce from the following three aspects: 1. Commodity profit Vending machines were originally from the retail point of view, mainly relying on commodities to obtain profits. With the rise of experiential marketing, free gifts are also part of the agent's income. For example, for a certain brand of coffee vending machine, the first cup is free for customers to taste; the vending machine operated by the operator allows people to receive a trial for free. After attracting a large number of customers, it began to collect product profits. 2. The advantage of advertising profitable vending machines is that they are placed in places with high crowd density, making their own advertising display value increase linearly. Coupled with the development of new media in the past two years, unmanned vending machines have added display screens, advertising The income is very impressive. The current vending machines have 22-inch, 32-inch, and 55-inch high-definition screens, and the advertising revenue prices of different displays are different. 3. Fan economy In the self-media era, fans are wealth. The vending machine has opened a new profit model-attracting fans for agents. Customers scan the QR code of the fuselage to receive or purchase goods, and at the same time become fans of the agent. The number of fans has accumulated to a certain extent, whether it is used for self-media operations or sold for cash, it is a considerable income. To this end, a system that pays attention to the free collection of goods on the official account has also been developed, which is beneficial to various operators to attract customers.