What aspects should be paid attention to to be a good community new retail entrepreneur?

Among a variety of new retail formats, community new retail has sprung up and has become the focus of major capital. Among them, community e-commerce, social group buying and other models are flourishing. While many companies focus on fresh food, catering and other fields, a new retail company in a community has taken a different approach, and its business covers almost all the content of community life. So is the community's new retail development prospects good? What should we do? The following Xiaojiu will take you to learn more about it.　　The future development trends of new retail are as follows: 　　1. Online and offline integration is the main trend in the future 　　 Whether it is Alibaba Intime, Suning, Sanjianggou, etc., or JD.com, Tencent, Yonghui, Gome, etc. All demonstrate the ambition of online e-commerce to deploy offline. At the same time offline physical retail, such as Shanghai Bailian’s RISO, Yonghui’s Super Species, RT-Mart’s RT-Mart Youxian, etc., have also stepped into the online field. It can be seen that it is difficult for pure e-commerce or traditional retail to adapt to the current market demand. Therefore, the future of the retail industry is bound to be a deep integration of online and offline and complementary advantages. 2. The trend of multi-business synergy is obvious. The continuous expansion of service boundaries cannot meet the ever-changing needs of today's consumers by relying solely on the development model of commodity retail. Ali's Hema Xiansheng integrates fresh supermarkets, convenience stores, and restaurants, and JD.com's Super species is a fusion of supermarkets and catering. 3. Communityization will become an important direction for the future development of the new retail era. Consumers have a short time to make decisions about fresh and fast-moving products, and they change rapidly. The consumption scene is gradually becoming fragmented, and these products are in the total retail sales. It accounts for the largest proportion, and the consumption frequency is also the highest. Many people do not want to spend too much time buying these high-frequency consumer products, and the coverage of large supermarkets is limited, which creates conditions for the booming development of community convenience stores. Based on technologies such as big data, cloud computing, and people’s intelligence, community new retail can accurately target consumers and better and faster meet consumer needs.　　 Alibaba plans to open 10,000 Tmall small stores, and JD.com plans to open 1 million convenience stores within 5 years. Some mom-and-pop stores have been'collected' and become strategic fortresses to open up the'last mile' of community retail. This shows that community retail will become an important development direction for new retail in the future.　　 Xiaojiu believes that to be a good community new retail entrepreneur should pay attention to the following points: 　　 1. Grasp multiple traffic entrances　　 In addition to online traffic, offline traffic resources are also very important. As the management department of the community, the property management department holds a lot of resources for the owners. Secondly, because of their limited energy and funds, it is difficult to provide satisfactory services to the owners.　　Through cooperation with the property, it can extend its antennae into the community, shorten the distance with the residents, facilitate the development of business, and also meet the real needs of the property.　2. Development of various retail main forces　　 In the current very popular community group buying model, most of the group leaders are held by the mothers in the community. Now, in addition to Bao Ma, housekeeping aunts are also a force that cannot be ignored by new retail companies in the community.　　3. Deeply dig into user needs　　 Although the activity area of u200bu200bcommunity users is small, the demand is great. In addition to the general high-frequency daily consumption, there is more low-frequency demand. One-hearted life is to satisfy from many aspects, so that various services influence each other and promote the development of multiple service formats. It also generates a certain amount of advertising value among users.　　 For community new retail companies, what they want to fight for in this battle is the user’s word of mouth. Within the scope of cost control, whoever is more efficient, with better product quality and service, can win the favor of community users.