What are the operating strategies for operating lipstick machines?

In addition to the automatic vending function, the lipstick machine also has a game function, which is highly interactive and entertaining. In terms of game selection, it must be a simple game, such as throwing darts, jumping, etc.; for complex games, the public is not willing to spend too much time to understand the rules of the game.　　 lipstick machine can be used as an advertising entrance, whether it is the promotion of the main brand or the promotion of new products, you can start from here. Put lipstick machines in shopping malls with a lot of traffic, put all major brands of MINI lipsticks in the lipstick machines, and attract users to grab them at a time of 5 yuan. Just seeing the name of the lipstick brand, it is estimated that many users will ignore the probability of spending the slightly more expensive 5 yuan. In recent years, beauty makeup has become a new growth point in the fashion retail industry after clothing, and lipstick has become one of the fastest growing categories. According to statistics, the total sales of the online lipstick market in 2017 were approximately 6.326 billion yuan. The year-on-year growth rate was 120.81%. It is said that over 3 million women buy 5 lipsticks a year.　　 There are many ways to buy lipstick. In the Internet age, coupled with the gradual younger age of consumer groups, online shopping has become the main channel for consumers to purchase products. However, with the proliferation of online stores, many flagship stores under the guise of fakes appear frequently, causing consumers to doubt the brand. , A lipstick grid machine that Douyin suddenly became popular in 2018 is deeply loved by major operators. The operators and lipstick brands jointly create it. It can be obtained through the game or directly purchased by the brand without being on duty. Lipstick provided. It is more real and can guarantee the quality. Players can also get their favorite lipsticks in small amounts, and occasionally there will be scarce lipsticks on them. Once recognized by female players. The lipstick machine completes the counterattack in such a favorable time and place. It can not only create a continuous flow of passengers for the mall, but also allow players to win big-brand lipsticks through the game. At the same time, the operator is also a good project to make money. The heterogeneous gameplay of the new retail model not only has higher profits, but also has better retail effects, which is recognized by many brands.　　How to make money through the lipstick machine, the operation strategy is very important: 　　1. Put it as much as possible to young people, with precise demand and consumption power.　　2. Be sure to use big-brand genuine lipsticks, and provide consumers with the most popular lipstick brands and best-selling color numbers.　　 3. Use user data for precision marketing. 4. Use new media for promotion and marketing, such as Douyin, Kuaishou, Xiaohongshu, etc. The main places are: movie theaters, video game centers, coffee and tea shops, restaurants, shopping streets, airport high-speed rail stations, bars, KTV, cosmetics brands Stores, university towns and other places where young people are infested, and other venues with a lot of people.　　 We need to know that brand lipsticks are exclusively sold, so there are not many channels for getting brand lipsticks. I will briefly introduce a few.　　1. Authentic products sold at the counters of major domestic brands. 　　2. There are also many high imitations in the country. It is recommended not to use high imitation, because of small losses.　　3. Several domestic websites, such as JD.com, Jumeiyoupin, brand official website, etc.　　4. Imported goods from South Korea, good and bad, mixed with fish. Not worthy of evaluation. Pay attention to anti-counterfeiting when buying.　　 This article is organized by the lipstick machine, this article does not represent the point of view of this site Previous post: How should the lipstick machine be operated and managed?