What are the marketing strategies for unmanned vending containers?

What are the marketing strategies for unmanned vending containers? Do you know how to operate unmanned vending cabinets? Next, the author will tell you about it, and let's get to know it together. 1. Product strategy The traditional vending machines that are common on the market mainly sell beverages and snacks, but after consumption upgrades, driven by the pursuit of diversification and personalized consumer psychology of the new generation of consumers, they are gradually no longer satisfied These kinds of monotonous products, I hope to buy more abundant and interesting products. Therefore, vending machines must proactively put more and newer products in the selection of goods to cater to their needs. Of course, the prerequisite for the vending machine to do this is to complete the product selection based on meticulous market research and big data analysis, and avoid scratching your head and blindly updating. 2. Price strategy Unmanned vending machines are a new type of commercial retail model. The operation of vending machines is limited by thresholds such as site rental costs, labor costs, and procurement costs, and the pricing of products is often higher than traditional shopping channels. This puts a certain restriction on the sales of the machine. In the new retail era, vending machines should be based on optimizing product supply chains and improving operational efficiency. With the help of big data and cloud computing, smart pricing should be targeted at the main consumers. When laying products and pricing, vending machines must consider the acceptance of new generation consumers and their consumer personality. The same type of low-end products and high-end products can be put on the shelves at the same time to meet the needs of most consumers. , Reasonable allocation of resources. 3. The promotion strategy adheres to the principle of experience as king. Pure offline promotion activities can no longer arouse more interest from the new generation of consumers. Interaction is their nature, so whether it is a lottery or rebate, don’t forget to talk to you. The customer interacts, because this is one of the important means for him to impress you. Through the advertising screen of the vending machine, inserting more interactive game content will make your promotion more effective. If you need to know more about unmanned vending containers, please click to enter our company's official website, you can find more relevant information. Previous post: What are the procedures for vending machine operators?