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Cost does not directly determine the market price. In real life, the fully automatic vending machines we see are more expensive than the drinks in the supermarket, and high-priced goods are often sold at higher prices. It is formed by competition. If Some people set low costs at high prices, and others will inevitably imitate them. Increased competition will eventually push up costs or reduce prices. One case, or both. When this mechanism encounters resistance, we can Observe the deviation between the cost and the selling price. For example, the pricing of certain state-owned monopolies. For a vending machine, its operating cost may be higher than a roadside store or a supermarket, but this is not because it sells more The reason. It is usually placed in some special places: in these places. Or the price elasticity of consumers will be relatively low, such as amusement parks, or there are no other competitors around, even if there is a business model that sells at a higher price, For example, convenience stores. The same is Coke. The supermarket sells Coke, and the vending machine sells Coke. The difference in time and space between the two makes the vending machine face the customer group and cannot buy Coke in the supermarket. This makes the supermarket sell Coke. Even when selling the same goods with vending machines, their monopoly power, demand price elasticity is completely different, and then a different profit-maximizing price level. Correspondingly, other companies with stronger monopoly power may have Consumers with lower price elasticity may also increase the price to a higher level. For example, selling Coke in an amusement park may be more expensive than selling vending machines. Previous: What are the special features of vending machines