Want Want deploys unmanned vending machines, new retail expands sales channels

With the advent of the new retail era, the upgrading of traditional retail models is imminent. A few days ago, there are rumors that Want Want Group has established a vending machine operation center and plans to launch thousands of vending machines this year. This is most likely due to the fact that companies are tapping new sales channels to seek growth in the context of the sudden increase in sales pressure from traditional channels. It is understood that Wangwang smart vending machines are expected to expand thousands of machines across the country this year, including transportation hubs, hospitals, schools, amusement theater scenic spots, and factory parks. In the display of goods lanes, 80% of the products in the vending machines are Want Want hot-selling products, and 20% can choose Want Want to promote new products. The product prices are set by the Want Want Group's vending machine operation center for different scenarios. Currently, mainstream payment methods such as WeChat, Alipay, and cash are supported, and other third-party payments are being opened. For Want Want, whose revenue and net profit are underperforming and its performance is declining, smart vending machines seem to be a new channel that can attract young consumers. According to Want Want China's 2017 third quarter performance report, in the first three quarters of 2017, Want Want achieved revenue of 13.585 billion yuan, a year-on-year decrease of 1.1%, and the company’s equity holders’ profit attributable to equity holders was 2.02 billion yuan, a year-on-year decrease of 13.8. %, the gross profit margin was 44.1%, down 3.7% from the same period last year. In addition, from the perspective of categories, Want Want China's various categories of business declined across the board. Because the income structure of vending machines includes goods sales, traffic conversion, franchise fees, etc., they can quickly enter the 'new retail' business, and therefore become a sales channel favored by food companies. In addition to Want Want, many companies have already begun to deploy. In 2015, the brand companies headed by Nongfu Spring were the first to start their efforts and take the lead in deploying nationwide; Wahaha last year had an offline plan of 'shoping 100,000 vending machines in three years and 1 million vending machines in ten yearsFor 2 billion yuan. If the layout is successful, it can bring certain revenue to the company while reducing dependence on traditional channels. At the same time, companies will also face cost pressures caused by the point rent of vending machines, operating personnel and equipment depreciation. As a 'specialized and special new' enterprise in Guangdong Province, it has long been committed to the research and development and production of vending machines. It has a number of invention patents, utility model patents and software copyrights. The company keeps up with the changes of the times and market needs to provide operators and customers in different industries. All kinds of high-quality and cost-effective self-service vending equipment. The above information is provided by vending machine manufacturers. Please mark the reprint. Previous post: The UK launched the world's first vending machine for charity